About TartanHQ
TartanHQ is an AI-first enterprise-tech company backed by 500 Global, Info Edge Ventures, and AngelList. We've raised $8.5M and are rapidly scaling toward profitability. Our platform powers operations for India's leading financial institutions including HDFC Bank, Bajaj Allianz, Care Health, Yes Bank, and 50+ enterprises.
We provide three core products: HyperVerify (80+ verification APIs), HyperSync (unified APIs for HRMS/ERP/CRM), and HyperApps (AI agents for insurance, banking, and compliance automation).
About The Role
We're looking for a hands-on Content & Marketing Specialist who can help us tell our story, drive demand, and build a strong brand presence across channels. This role sits at the intersection of content, growth, and product marketing and will be an execution-first role
You'll work closely with product, and sales teams to create high-impact content that attracts, educates, and converts enterprise customers.
Key Responsibilities
Content & Storytelling
- Create high-quality content: blogs, case studies, landing pages, newsletters, social posts, and sales collateral
- Translate complex product features into clear, compelling narratives
- Own the content calendar and publishing rhythm
- Work together with the designer to make sure your content is visually appealing and can pull in intrigue and engagement
Demand & Growth Marketing
- Support lead generation through campaigns, email, and ABM initiatives
- Work on website optimization, SEO, and conversion-focused copy
- Collaborate with sales on outbound sequences and enablement material
Product & Brand Marketing
- Develop product positioning & feature launch content
- Maintain brand voice across all communication channels
- Create thought leadership and industry-focused content
Analytics & Optimization
- Track content and campaign performance
- Use insights to improve engagement, pipeline contribution, and conversions
- Experiment with formats, channels, and messaging
Required Qualifications
- 2-3 years experience in B2B SaaS, fintech, or tech marketing/content
- Adept with LLMs and AI tools
- Strong writing and editing skills (long-form + short-form)
- Experience with content-led growth
- Basic understanding of SEO, email marketing, and funnels
- Comfortable working in a fast-paced startup environment
- Comfortable working with WFO from our Gurugram office
Preferred Qualifications
- Experience in fintech is a plus
- Familiarity with tools like Notion, Brevo, Lemlist, Zoho is a plus
What We're Looking For
- Self-starter who takes ownership
- Strong understanding of enterprise marketing + storytelling mindset
- Can think strategically and execute fast
What You'll Get
- High ownership and visibility
- Opportunity to shape brand language & positioning
- Competitive salary
- Fast learning and career growth
