Content Marketing Manager

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

We are looking for a strategic, execution-focused Content Marketing Manager who can independently own key content channels and drive measurable growth in organic traffic, AI visibility, qualified leads, engagement, and conversions. Your responsibilities include end-to-end ownership of our blog, website management, and key content initiatives, while working closely with the team lead on high-impact content-led growth initiatives.

If you thrive on ownership, care deeply about quality, and want to make a visible impact on content-led growth in a fast-moving SaaS company, we'd love to hear from you!

• Website Content and Management:
• Own and scale high-impact landing pages, create and optimize website content to drive organic growth and conversions.
• Run focused experiments across key landing pages to achieve business objectives.
• AI Visibility and Brand Growth:
• Create content designed to improve brand visibility across search engines and generative search platforms (AEO/GEO), ensuring Paperpal is referenced and ranks effectively across modern discovery channels.
• Blog and Content Distribution:
• Plan, create, and publish high-intent content like listicles, whitepapers, eBooks, reports, case studies, and thought leadership articles
• Own publishing schedules, handle SEO/GEO optimizations, and run conversion-focused experiments across the blog.
• Run content distribution and growth experiments across Reddit, Medium, Trustpilot, and other third-party networks to increase branded search and direct traffic
• Marketing Collateral:
• Produce and maintain high-quality marketing collateral including one-pagers, explainers, brochures, and sales enablement assets.
• Work closely with product and marketing to ensure messaging consistency across marketing and sales materials.
• Webinar Content Support:
• Execute webinar-related content, including promotions, pre- and post-event materials, and thought leadership content tied to key sessions.
• Turn webinar discussions, panels, and key insights into standalone content distributed across channels to maximize the value of each event.
• AI-Enabled Content Production:
• Use AI tools to improve content research, ideation, repurposing workflows and streamline operational processes
• Build systems to transform one core insight into multiple content formats across channels and for different audiences
• Performance and Reporting:
• Track and report content performance across channels using analytics tools proactively identify growth opportunities and deliver regular optimization recommendations
• Collaborate with freelancers, internal teams, and stakeholders to ensure timely, high-quality delivery

Must Have Skills :

• 3-5 years of content marketing experience, with at least 2 years in a product-led SaaS or EdTech company
• Excellent writing, editing, and proofreading skills with demonstrated ability to produce content tailored to different audiences and platforms
• Hands-on experience with SEO, CMS platforms (WordPress/Strapi), Google Analytics, and tools such as SEMrush or Ahrefs
• Exp with content distribution channels like Reddit and Medium
• Proven ability to independently own content channels, meet deadlines with minimal supervision, and drive initiatives toward business objectives
• Strong stakeholder management, data-driven decision-making, and clear communication skills

Good to Have Skills :

• Familiarity with AI content tools and a genuine interest in evolving how content is researched, produced, and distributed
• Experience creating infographics or short-form video content is a plus
• Bachelor's or Master's degree in Marketing, Communications, or a related field is a plus

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, you will have one recruiter screening round, two technical rounds and one HRBP discussion.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

Established in 2002, Cactus Communications () is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.