Team: Marketing
Reports to: VP Marketing / VP Growth
Experience: 7–10 years in B2B content marketing, preferably in SaaS, market research, or enterprise data products
About The Role
At Contify, our buyers are competitive intelligence leaders, strategy teams, and insights professionals at large enterprises. Our customers evaluate platforms over months, not weeks, with input from procurement, IT, security, and business units. They don't convert on a clever blog post; they convert on credibility, depth, and a body of evidence that shows up consistently across their buying journey.
We're hiring a Senior Content Marketing Manager to orchestrate that body of evidence. This is not a writer-in-chief role. We need an operator and packager, someone who pulls insight out of our sales, solutions, and customer success teams, listens to customer calls, interviews subject-matter experts, and turns raw domain expertise into well-structured, on-brand assets that move the pipeline. You'll own the editorial calendar, the production process, and the measurement layer that proves what's working.
What You'll Do
A typical week might include:
- Listen to two or three sales discovery and demo calls, capturing the language prospects actually use to describe their problems, and turning recurring themes into briefs for case studies, comparison pages, or sales enablement one-pagers.
- Interview the solutions team about a recent implementation and its use cases, then develop a short blog post, emailer, or case study that the Demand Gen team can use across LinkedIn and email channels.
- Running the weekly editorial standup with Demand Generation, Product Marketing, and Sales leaders, reconciling the editorial calendar against the quarter's pipeline targets, named-account plays, and product launches.
- Publish, restructure, and repackage existing assets.
- Proactively look for opportunities to earn inbound links from higher-DA pages to strengthen our domain authority over time.
- Reviewing SEO dashboards to identify which competitor terms we're losing on, and briefing in-house SMEs to fill the gaps.
- Pulling a content-influenced pipeline view from HubSpot and GA4, and presenting it to leadership with a clear narrative: what we shipped, what it touched, what we're doubling down on next quarter.
- Editing and shaping a thought-leadership byline drafted by our leadership team. You will sharpen the argument, fact-check it, ensure it aligns with our positioning, and publish it.
What You'll Own
- The marketing editorial calendar: ensure it is aligned with pipeline targets, ICP segments, and product priorities.
- The content production process: briefs, designers, SME interviews, internal reviews, and publishing workflows in our CMS.
- The packaging and distribution layer: turning one piece of source material into the 5–10 derivative assets each go-to-market team actually needs.
- The measurement stack: attribution models in HubSpot and GA4, SEO performance via SEMrush, and a quarterly content ROI readout for sales leaders.
- Cross-functional alignment: with Demand Generation (campaign fuel), Product Marketing (positioning and launches), and Regional Sales (deal-stage content needs).
Must-have Qualifications
- 7–10 years in B2B content marketing, with at least 3 years focused on enterprise (long sales cycles, multi-stakeholder buying committees, six- to seven-figure ACVs).
- Demonstrable understanding of how complex B2B buying journeys unfold across awareness, evaluation, technical validation, procurement, and post-sale expansion, and how content maps to each stage.
- Strong editorial judgment and packaging instincts- able to take a 60-minute SME interview or a dense research report and shape it into multiple high-quality, on-brand assets.
- Excellent interviewing and active-listening skills, with a portfolio that shows content derived from internal experts, customer calls, and sales conversations.
- Hands-on fluency with an enterprise CMS (WordPress VIP, Contentful, Sitecore, HubSpot CMS, or similar), SEO suites (Ahrefs and/or SEMrush), and marketing automation platforms (HubSpot, Marketo, or Pardot).
- Proven track record of partnering with Demand Generation, Product Marketing, and Regional Sales leaders to align editorial output with pipeline goals.
- Commercial fluency: comfortable in a room with a CRO or VP Sales, presenting content ROI in pipeline and revenue terms without needing a translator.
Nice-to-have Qualifications
- Background in competitive intelligence, market research, strategy consulting, or analyst relations. This will help you understand Contify's buyer.
- Experience managing a small bench of freelance writers, designers, or content agencies.
- Familiarity with ABM platforms and how content fuels named-account plays.
- Exposure to AI-assisted content workflows (briefing, summarization, repurposing), not as a replacement for editorial judgment, but as a force multiplier.
- Prior experience presenting to or working alongside a board, investor base, or executive committee on content's contribution to revenue.
What This Role Is Not
To be clear: we are not hiring a writer-first marketer. If your strength and joy are sitting down, desk research, and producing original thought leadership end-to-end, this role is not for you. We need someone whose strength is extracting, organizing, packaging, and distributing the expertise that already exists across our sales, solutions, delivery, and product teams, and proving its commercial impact.
Skills: leadership,cms,b2b
