Content Marketer

Organic Mandya

Bengaluru, India

3-4 Years

This job is no longer accepting applications

Posted 24 months ago

Job Description

We are seeking an experienced Content Marketer to join our dynamic team. The ideal candidate should have a minimum of 3 years of work experience, with a strong preference for candidates with a background in the retail or FMCG (Fast Moving Consumer Goods) industry.

Key responsibilities :-

Should be up to date on popular culture and trends through social media, offline, and digital channels.
Measure ongoing campaigns and Apply data-driven insights to future content strategies.
Gain a deep understanding of the product and offerings to be able to translate complex information into simple yet comprehensive and engaging content.
Implement the content and SEO strategy to drive organic traffic and improve search engine rankings.
Monitor and analyze content performance metrics to measure the effectiveness of content marketing efforts and make data-driven improvements.
Collaborate with internal stakeholders, including product managers, sales teams, and subject matter experts, to gather information and insights for content creation.
Lead the creation of thought leadership content that establishes Organic Mandya as an industry authority and provides valuable insights to our audience.
Conduct thorough research on industry-related topics, competitors, and target audiences to generate insightful and data-driven content. Stay updated with industry trends, best practices, and emerging technologies to deliver fresh and relevant content.

Qualifications

Minimum 4 years of experience as a content marketing manager in the retail and SaaS space preferred.
Bachelor/Master of Fine Arts, Marketing, Journalism or relevant field.
Strategic and creative thinking.
Excellent written/verbal communication, presentation and collaboration skills.
Portfolio of past work and writing samples with metrics on performance
Exceptional writing and proofreading skills, with a keen eye for detail and grammar.
Strong understanding of SEO principles and best practices to optimize content for search engines.
Familiarity with content management, analysis, and collaboration tools like Ahrefs, Semrush, Google Analytics, Google Search Console, Google Trends, WordPress, etc.
Strong research skills and the ability to stay up-to-date on the latest trends and topics in the tech industry.
Proficient in MS Office and WordPress or other Content Management Software.
Understanding of web publishing requirements.
Ability to predict audience preferences with an editorial mindset.
Hands-on experience with SEO and web traffic metrics.
Expertise in social media platforms.
Project management skills and attention to detail.
Excellent communication and writing skills in English.