Content Marketer

About Keka

Keka is India's #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.

As we expand globally, Finance & Planning is becoming one of our most strategic pillars—enabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

Location: Hyderabad

Experience: 2-5 years

About the Role

We're looking for a Junior Content Marketer who can own strategy, execution, and outcomes end-to-end. This is a high-impact role where you will define content direction, lead multi-channel campaigns, experiment with AI-led content models, and mentor team members — all with one goal: getting more demand, more eyeballs, and more revenue-aligned content out the door.

What You'll Do

• Own content projects and campaigns end-to-end — from ideation and storytelling to publishing, distribution, and performance tracking.

• Lead the creation of high-quality content across formats: SEO blogs, demand-gen assets, product narratives, emails, landing pages, videos, and campaign scripts.

• Develop and execute SEO and AI-SEO strategies, ensuring we rank for high-intent, competitive keywords.

• Use SEO tools such as Ahrefs, SEMrush, Google Analytics, Search Console, etc., to drive insights, opportunities, and growth.

• Work closely with product, demand-gen, design, and sales to create content aligned with funnels and campaign goals.

• Continuously experiment with fun, innovative, eye-catching content formats to drive awareness and demand.

• Keep a strong pulse on LLM optimization, generative AI workflows, and emerging content tech.

What We're Looking For

• 2-5 years of hands-on B2B SaaS content experience.

• Proven track record of owning content projects end-to-end with measurable business outcomes.

• Strong command over SEO strategy, keyword research, and competitive analysis.

• Fluency with SEO and analytics tools: Ahrefs, SEMrush, Search Console, GA, etc.

• Deep understanding of how content drives demand, pipeline, and revenue.

• Experience mentoring or guiding junior team members.

• Strong expertise in narrative building, product storytelling, and writing for different stages of the funnel.

• Comfort working with AI tools, content automation workflows, and LLM-driven optimization strategies.