Content Manager

Your role:
Job Responsibilities:

We are looking for a Content Lead for our Personal Health categories at Philips. We're looking for someone who doesn't just manage campaigns but creates them. You will be the guardian of our voice, the connector of our creator ecosystem, and the person who ensures that when a consumer sees a Philips ad on Instagram or YouTube or a listing on Blinkit, it stops them mid-scroll

What You'll Do:

• Own the Creator Ecosystem: Influencer Marketing is a key pillar for our growth and you will lead our IM strategy, identifying the right voices to drive brand affinity and cultural relevance, from A-list celebrities to the micro-creators

• Guardian of the Category Voice: You will work hand-in-hand with our Category Leads. Your mission Ensure that every piece of consumer-facing communication : whether it's a high-production film or a product description is on point, punchy, and strategically aligned with our category goals

• Drive Bragworthy Work: You will be responsible for conceptualizing and executing disruptive content strategies across paid, owned, and earned channels. We want to see campaigns that end up in marketing case studies

• E-Commerce & QComm Storytelling: You'll ensure our brand DNA is visible at the last mile. This includes crafting high-converting, aesthetically sharp product listings across platforms like Amazon, Nykaa, Zepto, and Blinkit etc

• Agile Campaigning: You'll navigate a dynamic, high-growth environment, collaborating with creative agencies and internal stakeholders to turn insights into live campaigns in record time

• Measure the Impact: You'll monitor and optimize campaign performance against a robust measurement framework, ensuring our content drives both brand love and business growth

You're the right fit if:

• You've done Bragworthy work: You have a portfolio or a track record of campaigns that made noise, moved the needle, and that you are genuinely proud of

• You understand the Gen Z Pulse: You know the difference between cringe and authentic. You understand how the youth in India shop, scroll, and engage

• You are a Stakeholder Ninja: You can hold your own in a room with Category Leads, Activation managers and Agency heads, ensuring the creative vision is never diluted

• Experience: You have a minimum of 4 years in Digital Marketing, Social Media, or PR - ideally within the Consumer Goods, High growth start-up , beauty or personal care space

• Education: Bachelor's Degree in Marketing, Communications, or a related field

The Toolkit You Bring:

• Strategic Content Development: You can spot a good story from a mile away.

• Influencer Savvy: You know how to manage relationships and negotiate with creators and talent agencies.

• Business Acumen: You understand that great creative work must also solve business problems.

• Agile Mindset: You thrive in the new and next rather than the tried and tested

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
this role is an office role.