Content Manager

Job Title

Job Description

Your role:
Job Responsibilities:
. Assists in developing and implementing Business-to-Consumer (B2C) campaign strategies and plans across paid, owned, and earned channels for various markets, under the guidance of senior Content Managers.
. Contributes to the market Public Relations (PR) and Influencer Marketing (IM) strategy implementation, following established guidelines to drive media success and nurture relationships with media outlets.
. Works under general supervision and established processes, utilizing independent judgment to navigate and adhere to operational policies, ensuring compliance and optimal performance.
. Participates in defining and executing the strategy for owned social media and content planning, collaborating with creative teams to create engaging content for different platforms.
. Assists in monitoring campaign performance and adheres to campaign success measurement frameworks, reporting findings to senior Content Managers.
. Supports in establishing and maintaining adherence to an end-to-end campaign success measurement framework, contributing to campaign performance monitoring and implementing improvements based on insights.
. Assists in evaluating strategic recommendations for alignment with market communications strategy, providing input to optimize campaign effectiveness.
. Assists in identifying potential synergies across different zones, collaborating with cross-functional teams under the guidance of the Content Manager.
. Participates in conducting evaluations during and after campaigns across Public Relations (PR) and Influencer Marketing (IM) touchpoints, contributing insights to inform strategy and best practices.

You're the right fit if:
Minimum required Education:
Bachelor's Degree/ Vocational Education in Communication, Marketing, Media or equivalent.

Minimum required Experience:
minimum 4 years of experience with Vocational Education in Digital Marketing, Social Owned Media, Campaign Management, Public Relations in Healthcare or Consumer Goods domain or equivalent.

Preferred Skills:
. Project Management
. Stakeholder Management
. Business Acumen
. Communications and Brand Content Development
. Content Management Systems (CMS)
. Strategic Planning
. Marketing Analytics
. Campaign Management
. KPI Monitoring and Reporting
. Social Media Strategies
. Public Relations (PR)
. Influencer Marketing
. Content Strategy

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
this role is an office role.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .

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