Content Manager

Job Description

Your role:
Job Responsibilities:

We are looking for a Content Lead for our Personal Health categories at Philips. Weu2019re looking for someone who doesn't just manage campaigns but creates them. You will be the guardian of our voice, the connector of our creator ecosystem, and the person who ensures that when a consumer sees a Philips ad on Instagram or YouTube or a listing on Blinkit, it stops them mid-scroll

What Youu2019ll Do:

• Own the Creator Ecosystem:u00A0Influencer Marketing is a key pillar for our growthu00A0 and you will lead our IM strategy, identifying the right voices to drive brand affinity and cultural relevance, from A-list celebrities to the micro-creators

• Guardian of the Category Voice:u00A0You will work hand-in-hand with our Category Leads. Your mission Ensure that every piece of consumer-facing communication : whether itu2019s a high-production film or a product description is on point, punchy, and strategically aligned with our category goals

• Drive Bragworthy Work:u00A0You will be responsible for conceptualizing and executing disruptive content strategies across paid, owned, and earned channels. We want to see campaigns that end up in marketing case studies

• E-Commerce & QComm Storytelling:u00A0Youu2019ll ensure our brand DNA is visible at the last mile. This includes crafting high-converting, aesthetically sharp product listings across platforms like Amazon, Nykaa, Zepto, and Blinkit etc

• Agile Campaigning:u00A0Youu2019ll navigate a dynamic, high-growth environment, collaborating with creative agencies and internal stakeholders to turn insights into live campaigns in record time

• Measure the Impact:u00A0Youu2019ll monitor and optimize campaign performance against a robust measurement framework, ensuring our content drives both brand love and business growth

Youu2019re the right fit if:

• Youu2019ve done Bragworthy work:u00A0You have a portfolio or a track record of campaigns that made noise, moved the needle, and that you are genuinely proud of

• You understand the Gen Z Pulse:u00A0You know the difference between cringe and authentic. You understand how the youth in India shop, scroll, and engage

• You are a Stakeholder Ninja:u00A0You can hold your own in a room with Category Leads, Activation managers and Agency heads, ensuring the creative vision is never diluted

• Experience:u00A0You have a minimum of 4 years in Digital Marketing, Social Media, or PR - ideally within the Consumer Goods, High growth start-up , beauty or personal care space

• Education:u00A0Bacheloru2019s Degree in Marketing, Communications, or a related field

The Toolkit You Bring:

• Strategic Content Development:u00A0You can spot a good story from a mile away.

• Influencer Savvy:u00A0You know how to manage relationships and negotiate with creators and talent agencies.

• Business Acumen:u00A0You understand that great creative work must also solve business problems.

• Agile Mindset:u00A0You thrive in the new and next rather than the tried and tested

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
this role is an office role.
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About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If youu2019re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .

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