Content Lead

Halftone Labs is a full-stack merch and media lab built at the intersection of music, fashion, and culture.

We design, produce, and market merchandise for artists, creators, and labels shaping modern youth culture. Our projects blend design, storytelling, and performance marketing to create products that move fast and mean something.

We're looking for a Content Lead to take ownership of how Halftone and our brands show up online.

This role blends creative direction, strategy, and hands-on production. You'll be responsible for writing, scripting, and producing high-performing content for both brand and client campaigns.

• Build and execute the content strategy for Halftone Labs's brands
• Write, direct, and produce creative assets for ads, campaigns, and social
• Develop ideas that connect culture, music, and storytelling
• Oversee end-to-end content production from concept to post
• Work with the design and performance teams to refine creatives using data and insights

• Plan and manage content calendars across drops, launches, and partnerships
• Script and produce short-form video content and paid ad creatives
• Track performance metrics and continuously improve creative output
• Maintain consistent tone, visuals, and messaging across platforms
• Stay ahead of content and music trends to keep our brands relevant and original

• 13 years of experience in content creation, creative strategy, or marketing
• A background in writing, visual storytelling, and campaign thinking
• Hands-on with creative tools and comfortable working in production environments
• Understands what drives performance on social and paid platforms
• Passionate about music, design, and internet culture
• Thrives in a fast-moving, independent startup environment

• Consistent improvement in reach, engagement, and conversions across channels
• Clear, unified storytelling across all brands and campaigns
• Faster creative cycles and higher performing assets
• Work that feels culturally sharp and emotionally relevant

Email [Confidential Information] with your CV and 35 examples of campaigns, reels, or ads you've created. Include results or performance insights if you have them.