Content Lead
The Content Lead oversees the full content strategy and editorial direction of the company. This role ensures that every piece of communication is meaningful, audience-relevant, high-quality, and aligned with business objectives.
Key Responsibilities
- Define content direction based on ICP needs
- Manage editorial calendar and content cadence
- Develop structured content briefs with hooks and CTAs
- Oversee content creation, editing, and publishing
- Ensure factual accuracy and accessibility
- Set and protect brand voice across communications
Key Result Areas (KRAs)
- High engagement rates on content
- Audience growth and increased consumption
- Consistent content production discipline
- Strong brand voice presence
KPIs
- Engagement per impression
- Returning visitor %
- Content completion rate
- On-time publishing at 90%
Candidate Profile
- Skilled storyteller with editorial leadership
- Understands technical content and can simplify the same as per audience
- Experience with B2B content preferred
- Strong ability to build content formats and narratives
