Content Lead

Job Title: Content Lead

Location: Mumbai (On-site)

Experience: 6–10 Years

Function: Marketing / Brand / Content

About BECO

BECO is a fast-growing sustainable home care brand focused on eco-friendly, plant-based, and bamboo-based products. Our mission is to create high-performance products that are good for both people and the planet.

As a digital-first D2C brand, we are building a strong and distinctive voice across every customer touchpoint while rapidly scaling across online and offline channels.

Role Overview

We are looking for a strategic and creative Content Lead to own and drive BECO's content ecosystem end-to-end. This role requires someone who understands storytelling, performance-driven marketing, and platform dynamics across social media, website, video, and offline assets.

The ideal candidate combines creativity with data, can build impactful narratives, develop high-performing content formats, and ensure brand consistency across all communication.

Key Responsibilities

• Own the end-to-end content strategy across digital and offline channels, ensuring alignment with brand positioning, marketing campaigns, and business goals

• Drive performance-led content by analysing engagement, reach, and conversion metrics to optimise formats, hooks, and storytelling

• Develop and maintain a unified brand voice and messaging framework across social media, website, campaigns, packaging copy, and GTM assets

• Lead the content pipeline from ideation to execution by collaborating closely with design, performance marketing, and brand teams

• Conceptualise creative campaigns, scripts, reels, and storytelling formats that resonate with audiences and drive engagement

• Ensure all marketing communication is aligned under a cohesive content strategy for consistency across channels

• Identify viral opportunities, emerging trends, and new content formats to keep the brand culturally relevant

• Work closely with founders and marketing leadership to translate business goals into strong content-led campaigns

• Build and manage a scalable content calendar for product launches, campaigns, and key marketing moments

Ideal Candidate Profile

• 6–10 years of experience in content strategy, brand storytelling, or digital content leadership roles

• Strong understanding of social media platforms, content formats, and performance marketing ecosystems

• Proven ability to build and execute content strategies across digital platforms and offline assets

• Strong storytelling and copywriting ability with a clear understanding of brand voice

• Comfortable working with analytics, platform insights, and performance data to refine content strategy

• Ability to think across formats including reels, scripts, campaigns, long-form content, and narratives

• Creative thinker with the ability to generate culturally relevant and engaging content ideas

About the Company

Website: https://www.beco.in

LinkedIn: https://www.linkedin.com/company/letsbeco/