Content Marketing lead
Location: Gurgaon (Work from Office)
Function: Growth / Marketing
Reporting to: Growth Leadership
About Everhope Oncology
Everhope Oncology is building a new standard of cancer careone that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.
Role Overview
We are looking for a Content Marketing Lead to own and scale Everhope's end-to-end content charter across digital, clinical, and offline channels.
This is a high-ownership role. You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement.
This role sits at the intersection of brand, growth, and care.
Key Responsibilities
- Content & Communication Strategy
- Own Everhope Oncology's omni-channel content strategy, aligned with brand positioning, business goals, and patient needs
- Define core narratives, messaging frameworks, and content priorities across the funnel (awareness consideration conversion retention)
- Use market research, patient insights, and competitive analysis to continuously refine content direction
- Content Production & Execution (End-to-End Ownership)
You will own planning, quality, and outcomes across the full content spectrum:
- Doctor-led video content :
- Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies
- Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity
- Website, landing pages & campaign creatives
- Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets
- Partner with agencies (e.g. SEO/content vendors) while retaining final editorial ownership
- Patient stories & testimonials (static + video)
- Build a pipeline for patient stories, outcomes, and case narratives
- Ensure consent, sensitivity, and credibility while translating impact into content
- User reviews & reputation content
- Drive systematic publishing and amplification of patient reviews on platforms like Google and Practo
- In-clinic & offline content
- Own all clinic-facing and offline materials (standees, posters, brochures, presentations, decks)
- Ensure strong alignment between digital promise and on-ground experience
- Webinars & educational sessions
- Plan and manage doctor-led webinars and educational events in coordination with agencies and internal teams
- Social Media & Organic Growth
- Own Everhope Oncology's social media presence across Instagram, Facebook, YouTube, and LinkedIn
- Manage and guide external social media agencies with clear briefs, calendars, and performance expectations
- Ensure consistent brand voice while driving growth on key organic metrics (reach, engagement, followers, saves)
- Agency & Team Management
- Manage external partners across video, social, SEO, and designstrategy and quality stay in-house
- Build and manage an internal content pod over time (designers, writers, freelancers)
- Establish clear workflows, content calendars, review cycles, and quality benchmarks
- Performance Tracking & Optimization
- Track and report on content impact across metrics such as:
- Organic traffic and SEO performance
- Engagement, CTRs, lead quality, and conversion support
- Contribution to organic and assisted business
- Use data to prioritize content bets and continuously improve ROI
What We're Looking For
Experience & Skills
- 5-8 years of experience in content marketing, brand, or growth roles (B2C-first experience required)
- Strong experience managing agencies and cross-functional stakeholders
- Proven ability to handle video, social, web, SEO, and offline content togethernot in silos
- Excellent writing, editing, and storytelling skills with high attention to detail
- Comfort working in ambiguity and building systems from scratch
Nice to Have
- Prior experience in healthcare, wellness, or patient-facing brands
- Experience in 01 or early-stage environments
- Understanding of performance marketing and funnel-driven content
What This Role Is (and Is Not)
This role is:
- A content owner, not just a producer
- Strategic + executional
- Central to brand trust and growth outcomes
This role is not:
- A pure copywriting role
- A social-media-only role
- A low-ownership coordination role
What We Offer
- High ownership and the opportunity to shape a category-defining healthcare brand
- Direct exposure to founders and senior leadership
- The chance to build content systems and teams from the ground up
- A performance-driven, non-hierarchical culture with real business impact
