Brand and Content lead

Brand + Content Lead

Bengaluru / Delhi |Full-time|10+ year's experience

ABOUT THE ROLE

This is a senior creative and strategic role at the heart of Wadhwani Foundation's (WF) marketing function. The Brand + Content Lead owns how Wadhwani Foundation shows up across programs, geographies, and audiences. You will set the brand voice, drive content strategy, and ensure that everything we publish reflects a consistent, high-quality narrative.

WHAT YOU WILL DO

Brand

• Own and evolve the WF brand guidelines, tone of voice, and messaging architecture across all programs

• Serve as the internal brand custodian — reviewing and approving content before it goes out

• Partner with external creative vendors to maintain quality and brand consistency across design, video, and digital

Content Strategy

• Build and manage the content calendar across programs and channels

• Develop flagship content assets — thought leadership, case studies, impact reports, program narratives

• Translate complex program outcomes into compelling stories for donors, partners, and beneficiaries

• Brief and manage freelance writers, editors, and content agencies

Stakeholder Collaboration

• Work with program teams across the foundation to surface stories and build program-specific content

• Support leadership communications, including speeches, op-eds, and executive visibility content

WHAT WE ARE LOOKING FOR

• 10+ years in brand, content, or communications roles — agency or corporate

• Proven ability to build and manage a brand voice across multiple product lines or programs

• Strong writing skills with a portfolio that demonstrates range — from long-form to social to executive communication

• Experience managing external creative partners and vendors

• Comfortable working in a lean team with high ownership and limited hand-holding

• Exposure to international or multi-market communications is a plus