Assistant Team Lead, Content Marketer

Overview:

• Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide

• Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business

• The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves

• We foster an environment that promotes agility, which means we don't have the luxury to wait for perfection

• At Cvent, we value the diverse perspectives that each individual brings

• Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections

About the role:

• We are seeking a talented content writer cum marketer to join our dynamic team

• The ideal candidate will have 5+ years of experience in content writing and B2B marketing, and a strong understanding of digital marketing strategies

• As a Senior Associate, the candidate will play a crucial role in implementing content strategies that drive traffic, engagement, and lead conversions through marketing campaigns

In This Role, You Will:

• Create high-quality and engaging content, including blog posts, articles, eBooks, whitepapers, and case studies, after thorough research on industry trends and target audience behavior

• Collaborate with cross-functional teams, including designers, developers, and marketing managers, to ensure cohesive and impactful content delivery

• Optimize content for search engines and implement SEO best practices to increase organic traffic and visibility

• Execution of comprehensive content marketing strategies across various channels, including websites, blogs, and email campaigns

• Analyze and report on the performance of content marketing efforts, providing actionable insights and recommendations for improvement

• Stay up to date with the latest industry trends and best practices in content marketing to drive innovation and continuous improvement

Heres What You Need:

• Bachelors degree in English language, marketing, communications, journalism, or a related field

• Proven experience in content marketing, ideally in a fast-paced global agency or digital marketing environment

• Strong understanding of digital marketing strategies, SEO, and content management systems

• Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt to different brand voices

• The candidate should have strong project and time management skills to effectively prioritize tasks, meet deadlines, and handle multiple projects simultaneously