TL;DR
You don't write content. You make content travel. We ship technical blogs, security disclosures, and research that should be lighting up Reddit, Hacker News, dev.to, and engineering Slacks, and right now, half of it disappears the day after publish. Fix that.
Why this role exists
But good content + no distribution = invisible.
Most traffic still comes from SEO and outbound.
We need someone who knows how to seed a discussion that actually goes somewhere.
What you'll do
- Own organic distribution end-to-end. Every blog, CVE drop, pentest finding, and benchmark is your raw material. You decide platform, format, hook.
- Be platform-native. Reddit ≠ LinkedIn ≠ X ≠ Hacker News. You know the algorithms, norms, tone, timing. You start conversations, not paste links.
- Run comment-based distribution. Half the wins come from showing up in someone else's thread with the right insight at the right moment.
- Repurpose into clusters. Every long-form blog gets chunked into 3–8 native pieces — dev.to, Medium, Hackernoon, X threads, LinkedIn posts — with canonicals back to the main page. Build the system that makes this fast.
- Build the community surface. Show up in the Discords and Slacks where security engineers, AppSec leads, and CTOs hang out. Help, don't spam.
- Optimize for AI visibility. LLMs are the new search. Structure distribution so our content gets cited by ChatGPT, Claude, Perplexity, Gemini.
- Report what worked and what didn't. Clicks, comments, impressions, qualified traffic. Brutal honesty about misses. Double down on hits.
Who you are
- High agency.
- 1–5 years in content distribution, community marketing, or growth marketing, ideally for a developer-facing product
Why CodeAnt
We have content other dev tools companies wish they had original security researc, real findings, real customer stories. Bottleneck isn't supply. It's distribution. You'll have the keys to a pipeline of high-quality material and the mandate to make it impossible to ignore.
