Growth Marketing Executive

Location: Thiruvananthapuram

Salary: ₹25,000 – ₹30,000 per month

Reporting To: Manager -Marketing & Sales 

Role Overview

We are hiring a highly proactive and execution-driven Growth Marketing Executive who will be responsible for managing and scaling our marketing efforts across digital and traditional channels. This role requires a hands-on individual who can take ownership of social media growth, content execution, campaign coordination, and support monetization initiatives. The candidate should be detail-oriented, fast in execution, and committed to achieving measurable growth.

Key Responsibilities

1. Social Media Growth & Management

- Manage and grow platforms: Instagram, Facebook (Meta), YouTube, LinkedIn

- Ensure daily/consistent posting (posts, reels, stories, videos)

- Increase followers, engagement rate, and reach

- Respond to comments, messages, and audience interactions

2. Content Planning & Creation

- Execute content calendar in coordination with manager

- Assist in ideation of content aligned with business goals

- Coordinate video shoots, photography, and creatives

- Basic editing of reels/videos (preferred)

- Maintain brand consistency across all content

3. Performance Marketing Support

- Assist in running Meta Ads (Facebook & Instagram)

- Support YouTube ads and campaign setup

- Monitor ad performance and optimize under guidance

- Ensure lead generation and campaign tracking

4. SEO & Website Support

- Assist in on-page SEO (keywords, blogs, content updates)

- Work on improving organic traffic

- Coordinate website updates and landing pages

5. Traditional Marketing Execution

- Support offline marketing activities (events, campaigns, promotions)

- Coordinate with vendors (printing, media, events)

- Assist in branding and on-ground marketing execution

6. Monetization & Growth Initiatives

- Support YouTube channel growth and monetization readiness

- Assist in identifying content monetization opportunities

- Contribute to revenue-focused campaigns and initiatives

- Contribute to revenue generation of magazine.

7. Analytics & Reporting

- Track key metrics: followers, reach, engagement, leads

- Prepare weekly performance reports

- Suggest improvements based on data insights

Requirements

- 1–3 years of experience in digital or marketing roles

- Basic knowledge of social media platforms and content creation

- Understanding of Meta Ads and digital campaigns (preferred)

- Familiarity with Canva, video editing tools, or similar tools

- Good communication and coordination skills

Key Traits

- Strong execution mindset

- Willingness to learn and adapt quickly

- Ownership attitude towards assigned tasks

- Creative thinker with attention to detail

- Ability to work in a fast-paced environment

KPIs / Performance Indicators

- Growth in social media followers and engagement

- Consistency in content posting

- Contribution to lead generation

- Campaign execution efficiency

- Support in monetization initiatives