We are looking for a proactive and high-energy Business Development Intern to support our sales team in driving revenue for Croma's in-store advertising inventory. You will assist in identifying potential brand partners, preparing sales collateral, and ensuring the seamless execution of on-ground advertising campaigns.
This is a hands-on role perfect for someone looking to build a career in Media Sales, Brand Partnerships, Advertising, or Retail Marketing.
Job Description:
Key Responsibilities
- Lead Generation & Research:
- Conduct market research to identify brands (FMCG, Tech, Lifestyle, etc.) and agencies that would benefit from Croma's retail media space.
- Build and maintain a database of potential clients and key decision-makers.
- Assist in cold outreach and setting up introductory meetings for the senior sales team.
- Sales Support & Pitching:
- Help customize sales decks and proposals based on specific brand requirements.
- Assist in creating Mock-ups or visual representations of how a brand's ads will look in-store.
- Attend client meetings and take detailed notes to assist in the follow-up process.
- Campaign Operations & Audits:
- Coordinate with cross functional team to ensure that physical and digital ads are live as per the schedule.
- Create Proof of Performance (PoP) reports for clients.
- Reporting & Coordination:
- Update the sales pipeline/CRM daily to track progress with various leads.
- Collaborate with the Dentsu and Croma teams to ensure operational efficiency.
Qualifications & Skills
- Education: Currently pursuing or recently completed a Bachelor's/master's degree. Preferred in business, Marketing, Media, or a related field.
- Communication: Excellent verbal and written communication skills; must be comfortable engaging with external stakeholders.
- Tech Savvy: Proficiency in Microsoft Office, especially PowerPoint (for decks) and Excel (for data tracking).
- Attitude: A go-getter mindset with an interest in the advertising.
What's in it for you
- Hands-on experience with two powerhouse brands: Tata Croma and Dentsu.
- Deep insight into the evolving world of DOOH (Digital Out-of-Home) and Retail Media.
- Mentorship from seasoned industry professionals.
- Internship Certificate and a performance-based stipend.
Location:
Gurugram
Brand:
Posterscope
Time Type:
Full time
Contract Type:
Consultant
