Community Manager

Job Description: Community Manager — Engagement & Community Growth

At Yoga Circle by cult

Build engaged communities that drive retention and growth

Role Overview

We are looking for a Community Manager to build and nurture a strong, engaged wellness community across Yoga Circle. This role will focus on deepening user relationships, driving engagement, gathering feedback, and building community-led growth systems through online and offline experiences.

The ideal candidate is highly empathetic, community-oriented, and relationship-driven, with the ability to turn engaged users into loyal advocates and community champions. This role will play a key part in strengthening user belonging, creating smaller high-engagement community circles, and driving organic growth through referrals, network effects, meetups, and community participation.

The role requires close collaboration across Product, Growth, Communication, and Yoga teams to ensure user feedback, engagement insights, and community needs are reflected in the overall product and member experience.

Key Roles & Responsibilities

1. Community Engagement & Relationship Building

• Build and nurture meaningful relationships with Yoga Circle members across digital and offline touchpoints
• Engage actively with users to improve participation, trust, and community belonging
• Identify and build strong relationships with power users and highly engaged members
• Foster safe, positive, and supportive community interactions aligned with Yoga Circle values
• Create systems that encourage repeat participation and deeper member involvement

2. Feedback Management & User Advocacy

• Collect, organize, and synthesize user feedback across community channels and engagement touchpoints
• Act as the voice of the community within cross-functional teams
• Identify recurring user pain points, engagement gaps, and improvement opportunities
• Work closely with Product, CRM, and Yoga teams to improve member experience based on feedback insights
• Build feedback loops that make users feel heard, valued, and involved in the product journey

3. Community Circles & Champion Programs

• Create and manage smaller community circles focused on shared goals, interests, and engagement themes
• Build and scale community champion and ambassador programs
• Identify highly engaged members and empower them to lead community initiatives and participation
• Develop engagement frameworks and playbooks for community champions
• Strengthen peer-to-peer engagement and member-led support systems

4. Organic Growth, Network Effects & Events

• Drive organic community growth through referrals, engagement loops, and network effects
• Plan and execute offline meetups, wellness events, workshops, and community gatherings
• Collaborate with growth and communication teams on community-led growth initiatives
• Encourage user-generated content, participation, and community storytelling
• Build engagement programs that increase retention, advocacy, and word-of-mouth growth

Skills & Qualifications

Minimum Qualifications

• 3–7 years of experience in community management, engagement, user experience, or consumer-facing roles
• Strong relationship-building and communication skills
• Experience managing online communities, engagement programs, or member ecosystems
• Strong empathy and ability to understand user behavior and motivations
• Experience organizing events, meetups, workshops, or engagement initiatives
• Ability to manage multiple community initiatives in a fast-paced environment
• Strong collaboration skills across product, growth, and communication teams

About Yoga Circle

Yoga Circle is an online yoga and wellness platform from the house of Cult, focused on helping users build sustainable wellness habits through expert-led sessions, guided journeys, and community-driven engagement. The platform combines mindful teaching, digital accessibility, and personalized learner experiences to make yoga approachable and impactful for everyday life.

Yoga Circle by Cult offers a simple, guided yoga programme online, that fits effortlessly into the routine of the 35-65 year old Indian. At home, at their pace, and designed for every age and level, this programme makes it easy to begin and easy to continue.

The classes are streamed live on YouTube and delivered in a mix of English and Hindi, with all communication on WhatsApp so the experience is simple and seamless. The programme offers a support system to help users stay regular, engage and get the most out of the online classes, and is built on 4 pillars: Movement, Nutrition, Stress Management, and Sleep.

About Cult

Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.