Company Description
NumaSelf is a consumer-first mental health platform built to make therapy feel human. We believe that mental health today isn't an access problem - it's a trust, relevance, and follow-through problem.
Most platforms feel clinical or disconnected from how people actually live and work. Our mission is to make mental health care a lifestyle, not a one-time intervention.
Role Description
We're looking for a Co-Founder passionate about mental health to help shape growth, narrative, and distribution from the ground up.
This is a true founding role, not a marketing position. You will help define how NumaSelf is discovered, trusted, and chosen.
What You'll Co-own
Growth & Distribution
- Content-led growth (Instagram, community, organic channels)
- Early acquisition experiments and funnel design
- Trust-building loops (education, storytelling, social proof)
Brand & Narrative
- Positioning NumaSelf in a crowded mental health landscape
- Defining tone, voice, and messaging across channels
- Creating clarity around who this is for and why it matters
Early-Stage Strategy
- Partnering on product direction from a growth lens
- Identifying what to double down on vs what to kill fast
- Helping move the company from intuition → signal → conviction
Who is this for:
This role is for someone who:
- Cares deeply about mental health as a real problem, not a trend
- Has built or scaled a consumer product (0→1 or 1→10)
- Understands distribution deeply, not just tactics
- Thinks in systems, not hacks
- Is comfortable with ambiguity and fast iteration
You might have been:
- An early growth leader at a startup
- A founder or ex-founder
- A senior operator ready to build from zero
Who is this not for:
- Anyone who treats mental health as just another category
Working Model
- Trial-first approach: 4 weeks of working together on real problems
- Equity & role clarity after proven collaboration and alignment
- High trust, low ego, high accountability
Why Join Now
- You'll shape the foundation, not just execute a plan
- You'll influence product, brand, and culture from day one
- You'll work on a problem that matters deeply and scales meaningfully
- You won't be joining a startup - you'll be building one
Qualifications
- Deep commitment to ethical, human-centered mental health care
- Experience scaling consumer services 0→1 / 1→10
- Strong sales, marketing and growth background
- Entrepreneurial mindset with sound decision-making
