Co-founder & Head of GTM

Company Description

Attina is building the operational infrastructure for service businesses that existing software has never served. Millions of service businesses run on WhatsApp and Excel — not because they're unsophisticated, but because no software has ever fit how they actually work. Attina fixes that. A platform that lets any service business describe how it operates — and then runs it end to end. The core system is live, backed by 2 years of building with no external funding. We're raising seed to scale this globally.

About the Role:

This is a co-founder role — not a hire. You will have equity that reflects it and a seat at the founding table. We're looking for someone to build Attina's GTM function from zero. You will design how Attina reaches millions of service businesses globally — the motion, the channels, the pricing, the conversion loops, the community, the word of mouth.

The motion starts PLG — low touch, self-serve, viral by design. As the platform scales, you'll layer in higher touch where it makes sense. This is a 0→1 role. Then 1→100.

What You'll Own:

• Global GTM strategy — how Attina reaches millions of service businesses across markets
• Revenue operating system — forecasting, pipeline, pricing, and performance management
• Product launches — turning every new product capability into market adoption
• Growth motion — PLG-led acquisition, activation, retention, and expansion
• GTM organisation — hiring and building the team as we scale
• AI-native revenue ops — using AI tools to move faster than any traditional GTM team

What We're Looking For:

• Proven experience scaling a B2B product through PLG — you know what good looks like at 0→1 and what breaks at 1→100
• Strong analytical and operational mindset — you think in systems, not campaigns
• Demonstrated success launching new products and building repeatable growth motions
• Comfortable operating in fast-moving, ambiguous environments
• Ability to partner closely with product and engineering teams

Nice to Have:

• Previous founder or early-stage startup leadership experience
• Experience with SaaS products targeting SMBs or service businesses
• Familiarity with AI tools for revenue and growth operations

Why Now, Why Attina:

The market is large and structurally underserved — not because nobody tried, but because the right technology didn't exist until now. We're early. The window is open. The product works.

The founding team brings 15 years of systems engineering (TI, PMC-Sierra, Cypress — IISc), 13 years of multi-tenant SaaS platform building, and 12 years of applied AI. We've built the engine. We need someone to drive it. You'll have a seat at the table, equity that reflects the co-founder role, and the ability to shape what Attina becomes globally.