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Company Description
URPopular is a 10+ year influencer marketing agency working with 750+ brands across lifestyle, home, jewellery, FMCG, and more. We build campaigns that actually work — not just decks that look good.
What This Role Is
This is not a work-from-home role. This is not an execution-only role. This is for someone who loves being in rooms — brand rooms, strategy rooms. Someone who owns a brand relationship like it's their own business.
You will be given 4-5 brands. They are yours.
What You'll Do
• Meet your assigned brands once a week — in person, at their office
• Own the strategy for each brand — influencer marketing, campaign planning, solutions
• Present strategies to brand teams, take their brief, come back with something sharp
• Work with our internal team to execute campaigns end to end
• Sit with our BD team when new opportunities come in — go meet those clients, close the strategy conversation
• Track campaign performance and grow the revenue each brand does with us
• Build relationships so deep the brand thinks of you before they think of anyone else
What We're Looking For
• 2–4 years in influencer marketing, digital marketing, or a client-facing agency role
• Someone who has sat in client meetings and owned the room
• Sharp strategic thinking — you can look at a brand and know what will work
• Offline mindset — you are energised by meetings, not drained by them
• Strong communicator, good with people, fast on follow-ups
• Mumbai-based or willing to be
How We'll Measure Your Success
• Quality of strategies delivered to brands
• Campaign execution — on time, on brief, impeccable
• Strength and depth of brand relationships built
• Revenue growth within your assigned accounts
Job ID: 146863915