About the RoleWe are seeking a strategic and execution-driven Chief Revenue Officer (CRO) to lead and scale our revenue engine across Brand Partnerships, Sales, Key Accounts, and Strategic Growth. This role will own the entire revenue lifecycle from acquisition to retention and expansion while building high-performing teams and long-term partnerships with leading brands.
The CRO will be responsible for driving topline growth, building predictable revenue systems, strengthening enterprise relationships, and positioning the agency as a market leader in influencer marketing.
Key ResponsibilitiesRevenue Strategy & Growth- Own the company's overall revenue target and build quarterly and annual revenue roadmaps.
- Design and execute scalable revenue strategies across new business, renewals, upsells, and cross-selling.
- Identify new revenue streams such as creator-led IPs, performance marketing integrations, long-term influencer retainers, and platform partnerships.
- Establish forecasting models, pipelines, and dashboards to track revenue health and growth.
Sales & Brand Partnerships Leadership- Lead new business acquisition across startups, D2C, enterprise brands, and agencies.
- Build strong relationships with CMOs, Brand Heads, Growth Leaders, and Marketing Directors.
- Personally handle high-value negotiations and enterprise deals.
- Drive proposal strategy, pricing frameworks, contract closures, and revenue realization.
- Build outbound and inbound sales motions for consistent deal flow.
Key Account Management & Client Retention- Oversee key accounts to ensure client satisfaction, repeat business, and account expansion.
- Develop long-term partnership models with top clients.
- Drive retention, upsell, and expansion strategies across existing accounts.
- Ensure delivery excellence in collaboration with Campaign Management, Planning, and Pricing teams.
Team Building & Leadership- Build and manage high-performing teams across:
- Sales / Brand Partnerships
- Account Management
- Revenue Operations
- Hire, train, and mentor revenue leaders and individual contributors.
- Set clear KRAs, commission structures, and performance benchmarks.
- Create a culture of ownership, accountability, and continuous learning.
Cross-Functional Collaboration- Work closely with Planning & Strategy for proposal creation and influencer recommendations.
- Collaborate with Pricing / Talent Procurement to ensure healthy margins and cost efficiencies.
- Partner with Operations and Campaign teams to ensure seamless execution post-sale.
- Align closely with Founders and Finance on revenue projections, budgeting, and profitability.
Market Positioning & Business Development- Represent the company in industry events, brand meetings, and strategic forums.
- Build alliances with creator platforms, martech tools, and ecosystem partners.
- Stay updated on influencer trends, platforms, creator economy shifts, and competitor strategies.
- Help define agency offerings, case studies, and go-to-market narratives.
Key Result Areas (KRAs)- Achieve and exceed quarterly and annual revenue targets
- Build a predictable sales pipeline
- Improve client retention and account growth
- Increase average deal size and lifetime value
- Build scalable revenue processes
- Develop strong revenue leadership bench
- Maintain healthy contribution margins
Required Qualifications & Experience- 8+ years of experience in Sales / Revenue Leadership (preferably in Influencer Marketing, Digital Marketing, Media, or Advertising).
- Proven experience scaling revenue in an agency or startup environment.
- Strong network within brand marketing and growth ecosystems.
- Demonstrated success in closing large enterprise deals.
- Experience managing and scaling sales and account teams.
- Strong understanding of influencer marketing, creator ecosystems, and digital campaign economics.
- Strategic mindset with strong execution capabilities.