. Brand Strategy & Portfolio Management
- Develop and execute the brand vision, positioning, and Go‑To‑Market (GTM) strategy for all edible oil brands.
- Plan and manage brand architecture across segments such as refined oils, cold‑pressed oils, specialty oils, and value‑added variants.
- Identify white spaces, lead NPD (New Product Development), and drive category expansion initiatives.
2. Consumer Insights & Category Development
- Lead research on consumer trends, taste preferences, health perceptions, and price sensitivities across regions.
- Use insights to refine messaging, packaging, pricing architecture, and product innovation.
- Build category‑driving programs focused on health, purity, traceability, and regional cooking habits.
3. Marketing Communications & Digital Leadership
- Create 360° campaigns covering TV, Print, OOH, Digital & Social.
- Build strong digital presence, influencer partnerships, performance marketing, and content strategies.
- Oversee brand storytelling around purity, sourcing, sustainability, and nutrition.
4. Trade Marketing & Channel Strategy
- Develop trade marketing programs for General Trade, Modern Trade, HoReCa, and B2B.
- Strengthen in‑store visibility, POS campaigns, promotions, and distributor engagement.
- Align closely with sales leadership to design schemes, retail activations, and channel‑specific communication.
5. Pricing, Competition & Market Intelligence
- Monitor competitor pricing, packaging changes, consumer promotions, and communication strategies.
- Drive pricing governance and analytics to balance margins with competitive advantage.
- Track market share growth monthly through syndicated & internal data.
6. Cross‑Functional Collaboration
- Work closely with Sales, Supply Chain, R&D, Quality, and Manufacturing to align marketing plans with business goals.
- Partner with R&D for product improvements, fortification, sensory evaluations, and claims.
- Collaborate with finance on budgeting, forecasting, and ROI for marketing spends.
7. Team Leadership & Vendor Management
- Build and mentor a high‑performing team across brand management, digital, category, and trade marketing.
- Oversee relationships with creative agencies, digital agencies, media agencies, and research partners.
Key Skills & Competencies
- Strong expertise in FMCG brand management, preferably in food, staples, oils, or nutrition categories.
- Deep understanding of Indian consumer behavior, regional food habits, and purchase drivers.
- Strong analytical skills with hands‑on experience in marketing analytics, consumer insights, and financial acumen.
- Ability to manage large budgets, optimize ROI, and deliver measurable brand growth.
- High leadership capability, cross‑functional influence, and strategic thinking.
