Director

About the Company

DWAO - https://dwao.in DWAO is India's Leading Digital Analytics and Martech Company, providing a range of services including assessment, readiness enablement, customized implementation and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in Asia Pacific Region. DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention and take advanced data-driven decisions based on our insights and data science models. We are serving clients across major industry verticals like BFSI, Telecom, Travel, eCommerce, Auto, Content, Media and Entertainment. With our unique support and implementation methodology, we are helping companies of all sizes across geographies and our client list includes Fortune 500 companies and top brands like Airtel, HDFC, ZEE, ICICI, Reliance Capital, Lenskart, Nykaa and many more. We curate our solutions to your specific set of problems and work on a 360 approach to provide actionable insights out of your data to take important business decisions. We help companies scale customer experience and drive more revenue to their business armed with insights from our unique set of tools.

About the Role

We are looking for a seasoned DV360 (Display & Video 360) expert who can lead the programmatic team and drive end-to-end campaign strategy, execution, and optimization. The ideal candidate should have deep experience with DV360, strong analytical skills, and the ability to manage a team while delivering performance-driven results.

Responsibilities

• Lead and manage the programmatic team, ensuring smooth campaign planning, execution, and optimization.
• Own end-to-end DV360 campaign management across display, video, and CTV formats.
• Develop programmatic strategies aligned with business and client objectives.
• Oversee campaign setup, audience targeting, inventory selection, bidding strategies, and optimization.
• Monitor campaign performance and deliver actionable insights and performance reports.
• Manage relationships with publishers, vendors, and technology partners.
• Ensure best practices in brand safety, viewability, and performance metrics.
• Collaborate with internal teams such as creative, analytics, and account management.
• Train, mentor, and upskill junior team members.
• Stay updated with the latest programmatic trends, tools, and DV360 features.

Qualifications

• 915 years of experience in programmatic advertising.
• Strong hands-on experience with Google DV360.
• Proven experience in team handling or leadership roles.
• Deep understanding of programmatic buying, RTB, audience targeting, and optimization techniques.
• Experience working with data, analytics tools, and attribution models.
• Strong communication, stakeholder management, and presentation skills.
• Experience working in a digital agency, ad tech, or performance marketing environment is preferred.

Preferred Skills

• Certifications in Google Marketing Platform / DV360.
• Experience with CM360, GA4, or other ad tech platforms.
• Knowledge of brand safety tools, DMP/CDP, and measurement frameworks.