CMI Head - FMCG Multinational

Michael Page

Mumbai, India

14-16 Years

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Job Description

Head CMI for a multi category large FMCG business
Opportunity to work in a large MNC with long-term career growth opportunities

Job Description

STRATEGY & GOVERNANCE:

Create, drive, and lead the local CMI strategy based on business challenges
Build the CMI roadmap (plan, budget), prioritize key topics, and mobilize resources
Set up project teams, governance, tools, and methods aligned with India's business strategy
Manage the local team and its budget develop talents and lead cross-functional projects

INSIGHTS & BUSINESS ACTIVATION:

Drive consumer & shopper journey insights to influence Activation/Go to Market strategies
Consolidate 360° local analyses to generate strategic recommendations
Integrate market data and consumer insights into studies and business analysis
Share local insights with Zone CMI teams to support international strategy

COLLABORATION & UPSKILLING :

Communicate, advice and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions
Upskill local teams by sharing CMI expertise, introducing innovation and by leveraging internal and external benchmarking and networking build and transmit a consumer centric culture
Manage the local team and its budget, develop talents, and manage cross functional projects

Key Deliverables:

Delivery of the research studies on time and actionable insights from every research
Focus on ROI based planning on media spend & e-commerce analytics
Driving insights on offline & strengthening insights for digital channels
Focus on new-age technologies to find new consumers
Focus on social listening tools

The Successful Applicant

A strong candidate should have 14-15 years of experience with depth of knowledge and application of CMI, preferably in CPG industry

MARKET REASEARCH EXPERTISE

Demonstrates expertise on all types of market research methodology, panel analysis, statistics and big data (experience in quantitative research is a must)
Oversee the design and execution of primary and secondary research projects, including surveys, interviews, focus groups, and data analysis.
Utilizes statistical and qualitative analysis techniques to extract meaningful insights from raw data.
Translates consumer and trends into meaningful insights

BRAND, CONSUMER AND DIGITAL KNOWLEDGE

Masters consumer, product and brand knowledge
Integrates retail, shopper & and digital perspectives (strategy and appropriated methodologies)

STRATEGIC THINKING AND BUSINESS OUTLOOK

Strategic thinker with a results-oriented mindset
Adaptable to changing business priorities and market dynamics

COLLABORATIVE LEADERSHIP

Shares & leverages best practices
Engages and leads stakeholders in collaboration
Influences business strategy and communication with conviction (clarity, ability to synthezise, impact)
Strong interpersonal skills and the ability to build effective relationships across departments

Education:

MBA / Masters

What's on Offer

Competitive salary and benefits package.
Opportunity to work with a large organization in the FMCG sector.
Collaborative and inclusive work culture in Mumbai.
Professional growth opportunities and career advancement.

If you are passionate about consumer insights and are eager to contribute to the growth of a leading FMCG company, we encourage you to apply today!

More Info

Job Type:

Permanent Job

Function:

Fmcg

Employment Type:

Full time

About Company

Michael PageJob Source: www.michaelpage.co.in

Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

Job ID: 145500203

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