Job Description – Chief Marketing & Branding Officer (CMBO) Hiwox
Hiwox is building a future-focused wellness and healthcare ecosystem integrating technology, behavioral insights, branding, healthcare innovation, and consumer engagement. We are looking for a visionary
Chief Marketing & Branding Officer (CMBO) to lead the brand narrative, market positioning, growth strategy, and community-building efforts of the company.
This is a
core leadership, equity-based role for someone who wants to build a long-term startup journey and create a high-impact brand from the ground up.
Position Details
- Role: Chief Marketing & Branding Officer (CMBO)
- Company: Hiwox
- Type: Equity-Based Leadership Role
- Work Mode: Remote / Hybrid Flexible
- Commitment: Long-term Core Team Role
Key Responsibilities
- Build and lead the complete branding and marketing strategy for Hiwox
- Develop brand identity, positioning, storytelling, and communication frameworks
- Create growth strategies across digital, offline, healthcare, and community channels
- Lead campaigns, partnerships, influencer collaborations, and awareness initiatives
- Build strong engagement models for consumers, institutions, and healthcare ecosystems
- Work closely with product, operations, healthcare, and technology teams
- Design scalable customer acquisition and retention strategies
- Develop content ecosystems across social media, events, education, and wellness campaigns
- Lead PR, outreach, and strategic visibility initiatives
- Build and mentor future marketing and branding teams within the organization
Ideal Candidate Profile
- Strong experience in branding, growth marketing, strategic marketing, or community building
- Entrepreneurial mindset with ability to build from zero to scale
- Strong understanding of consumer psychology, storytelling, and brand systems
- Experience in startups, healthcare, wellness, edtech, consumer-tech, or innovation ecosystems is a plus
- Ability to independently lead strategy as well as execution
- Creative, analytical, and highly ownership-driven
What You'll Gain
- Opportunity to become a core founding leadership member of Hiwox
- Equity ownership and long-term growth potential
- Freedom to build and shape the brand vision from the early stage
- Exposure to healthcare, wellness, behavioral insights, technology, and innovation ecosystems
- Opportunity to work on high-impact campaigns and futuristic wellness initiatives
- Build a category-defining brand with real-world social and business impact
About Hiwox
Hiwox is focused on building innovative solutions across wellness, healthcare systems, behavioral understanding, community engagement, and technology-driven impact models. The vision is to create scalable ecosystems that improve awareness, accessibility, and long-term wellness outcomes through innovation and collaboration.
Skills: innovation,branding,healthcare
