Role: Content & Storytelling Lead (Equity-Based) – KefiloAbout Kefilo
Kefilo is building a new-age wellness ecosystem focused on making everyday wellness simple, accessible, and engaging across multiple touchpoints—products, experiences, and content.
Role Overview
We are looking for a
Content Expert who can turn ideas into
high-impact, viral, and meaningful content. This is not a passive execution role—you will
own the voice of Kefilo and shape how people perceive wellness.
Key Responsibilities
- Build and execute content strategy across Instagram, LinkedIn, and other platforms
- Create short-form, high-engagement content (reels, hooks, captions, scripts)
- Translate wellness concepts into simple, relatable, shareable ideas
- Drive viral campaigns and challenges aligned with Kefilo's brand
- Work closely with product and marketing teams to tell compelling stories
- Analyze performance and continuously improve content quality and reach
What We're Looking For
- Strong content thinking (not just posting, but storytelling)
- Ability to create simple, sharp, and engaging narratives
- Understanding of social media trends and virality mechanics
- High ownership and consistency
- Ability to think independently and experiment fast
What This Role Is NOT
- Not a basic social media posting role
- Not a wait for instructions role
- Not suited for low ownership or inconsistent execution
Equity Structure (Important)- This is an equity-based role (no fixed pay initially)
- Selection involves:
- 3–4 discussion rounds
- 1-month cohort under NDA
- Final cofounder agreement
- Equity will be formalized post funding and company registration
- 5-year vesting structure
- You will be part of building a 25+ core team from ground up
Why Join Kefilo
- Opportunity to build a brand from zero to scale
- Direct exposure to startup building, strategy, and execution
- Freedom to experiment and create high-impact work
- Work closely with the founding team
Skills: campaigns,storytelling,social media
