Channel Sales Rep II

Primary Responsibilities:

Customer Management:

• Expand Customer Base: Actively engage with new customers to grow the customer base in the assigned territory.
• Maintain and Develop Relationships: Build and nurture strong, long-term relationships with existing customers, ensuring high levels of satisfaction and repeat business.
• Revenue & Growth Forecasting: Provide accurate forecasting of revenue and identify growth opportunities in the territory/segment.
• Key Account Management: Well-versed in managing key accounts across industries such as Architects, Consultants, Builders, Government Departments, PMC, and Electrical Contractors.

Sales & Commercial Activities:

• Order Log-in & Sales Targets: Ensure order log-in adheres to company policy, and sales targets are met as per the plan.
• Liaise with Logistics: Collaborate with the logistics team to track the progress of existing orders, keeping customers updated and informed.
• Account Review: Periodically review statements of accounts for assigned channel partners and ensure any discrepancies are addressed immediately to avoid delays or issues.

Channel & Dealer Management:

• Market Penetration: Increase the company's presence in the trade market by effectively managing and expanding the channel network.
• New Dealer Appointment: Identify and appoint new dealers and channels in the assigned territory to increase reach and revenue.
• Drive Revenue from Existing Network: Engage with existing dealers to drive additional revenue by providing necessary retailing support and incentives.
• Channel Communication: Ensure all communications (product updates, price lists, promotional materials) are disseminated timely to all dealers and channel partners.

Local Product Promotions:

• Promotions Execution: Execute the local promotion plan as per the agreed schedule while maintaining adherence to brand guidelines.
• Dealer & Contractor Engagement: Organize periodic meetings with dealers, electrical contractors, and key influencers to promote products and strengthen relationships.
• Trade Visibility: Enhance brand visibility by ensuring signages, display boards, brochures, and price lists are prominently displayed at dealer counters.
• Innovative Market Share Strategies: Identify and implement innovative marketing strategies to improve the company's market share in the region.

Qualifications & Experience:

YOU MUST HAVE:

• Education: Graduate in any stream (MBA/PG preferred).
• Experience: Minimum of 5-10 years in sales and channel management within the Electrical, Lighting, or Wire industry.
• Customer Relationship Management: Demonstrated experience in managing relationships with key stakeholders such as architects, consultants, and builders.
• Sales Experience: Proven track record of achieving sales targets, handling order log-in, and managing commercial activities.
• Negotiation Skills: Strong negotiation skills with the ability to influence and close sales deals.
• Team Player: Ability to collaborate effectively with both internal teams and external partners.
• Commercial Acumen: A deep understanding of commercial principles and ability to drive profitability.
• Location: Based in Raipur or willing to relocate.

WE VALUE:

• Strong Communication Skills: The ability to communicate clearly and persuasively, both verbally and in writing, with various stakeholders.
• Presentation Skills: Comfort in delivering effective presentations to customers, contractors, and internal teams.
• Problem-Solving Ability: Capacity to tackle challenges, find solutions, and adapt strategies to changing market conditions.
• Channel Management Experience: Prior experience managing a dealer network and distributors in a competitive market.
• Understanding of Local Markets: Familiarity with local market dynamics and key industry trends in Raipur or similar regions.

Key Competencies & Skills:

• Sales Strategy: Ability to develop and implement effective sales strategies in the territory, aimed at increasing market share and revenue.
• Market Analysis: Strong understanding of the trade market, with the ability to identify opportunities for growth.
• Customer-Centric Approach: Focus on delivering exceptional service to customers, fostering loyalty and repeat business.
• Channel Partner Relationship: Ability to build and maintain strong relationships with dealers and channel partners, ensuring mutual growth.
• Promotional Planning: Experience in executing product promotions and ensuring that branding and marketing strategies are aligned with company objectives.
• Revenue Management: Strong ability to forecast revenue, track performance, and optimize sales processes to achieve commercial goals.

Compensation & Benefits:

• Competitive salary and performance-based incentives.
• Travel allowances and other local benefits.
• Health and wellness benefits.
• Opportunities for growth and career advancement.