What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplaces
Why build this
India's D2C wave has been limited to venture-funded D2C brands today The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimizationShopify / Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well.
Our proposition
Role
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Founders
- Rishabh Verma
- Harmin Shah
Role Charter: Business Manager
As a Business Manager, you will be responsible for the maintenance and growth of your portfolio. The role demands a sharp eye for diagnosing underperformance — identifying where sellers (emerging D2C brands) are dropping off, what's driving it, and what needs to change. You will own both the thinking and the doing: building strategies to correct course and leading your team through execution.
What You'll Do (Key Responsibilities)
- Drive business growth initiatives and identify new opportunities for client acquisition and revenue expansion.
- Analyze business performance, client profitability metrics, and market trends to recommend actionable strategies.
- Work cross-functionally with product, operations, sales, and marketing teams to execute strategic projects.
- Build business cases, dashboards, and reports for leadership decision-making.
- Identify process improvements to enhance efficiency and scalability.
- Support new product launches, GTM strategies, and strategic partnerships.
Experience & Background
- 1–4 years of experience in Management Consulting / E-commerce / Startup Strategy / Business Operations.
- Prior experience with companies in D2C, marketplace, or e-commerce enablement is highly preferred.
- Tier-1 Pedigree [Top IIT, NIT, BITS]
Skills & Mindset
- Business-First Thinking: Thinks in revenue, merchant growth, retention, margin, and scale — not just execution.
- Analytical Problem Solving: Uses data, dashboards, Excel/SQL, and structured thinking to diagnose problems and make sharp decisions.
- High-Ownership Execution: Independently drives multiple workstreams end-to-end with urgency, accountability, and measurable impact.
- Stakeholder Influence: Aligns cross-functional teams, manages internal/external stakeholders, and drives outcomes without relying on authority.
- Crisp Communication: Converts complex insights into clear narratives, strong presentations, and leadership-ready recommendations.
At ShopDeck, You'll
- Impact Lives: Help hundreds of sellers grow their brands online
- Innovate Fearlessly: Experiment, learn, and push boundaries.
- Thrive Together: Work with diverse, driven minds in a culture of care and boldness.
Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.
Skills: business growth,gtm,program manager,category manager,growth strategy
