Job Description: Business Director Brand ExperiencesLocation:Sultanpur, New Delhi (On-site)
Company:The Cocktail Story (TCS)
About The Cocktail StoryThe Cocktail Story is a leading 360 experiential marketing agency specializing in alco-bev brands. We work across strategy, design, fabrication, digital, and large-scale brand experiences.
With a presence across Delhi, Mumbai, Bangalore, Hyderabad, and Goa, we deliver high-impact campaigns, IPs, and immersive experiences for some of the most premium brands in the industry.
Role OverviewWe are looking for aBusiness Director Brand Experiencesto lead client partnerships, drive revenue growth, and oversee the end-to-end business for key accounts.
This is aleadership role with P&L ownership, responsible for building and scaling the business vertically.
You will act as thesecond-in-command on the business side, working closely with the Founder to drive growth, structure, and long-term client relationships.
Key Responsibilities1. Business Ownership & Revenue Growth- Own revenue targets across key accounts and new business
- Driveaccount growth, upselling, and cross-sellingacross services
- Identify and convert new business opportunities
- Build a strong pipeline of clients and projects
2. Client Leadership- Lead relationships with senior stakeholders across brands
- Act as astrategic partner, not just an execution lead
- Drive client retention, satisfaction, and long-term partnerships
- Be the face of TCS for key clients
3. Pitching & New Business- Lead end-to-end pitches from brief understanding to final presentation
- Shape compelling proposals in collaboration with creative and strategy teams
- Own closures and commercial negotiations
4. Strategic Thinking & Campaign Direction- Translate brand briefs into strong experiential and integrated ideas
- Guide teams on campaign direction, storytelling, and positioning
- Bring proactive ideas and IP-led thinking to clients
5. Commercial & P&L Ownership- Oversee costing, pricing, and profitability across projects
- Ensure strong margin control and financial discipline
- Negotiate scopes and budgets with clients
6. Team Leadership- Lead and mentor the client servicing team
- Build a high-performing, accountable team culture
- Ensure clarity in roles, responsibilities, and deliverables
7. Cross-Functional Collaboration- Work closely with:
- Creative & Design
- Operations & Production
- Digital Team
- Ensure seamless execution across all projects
Key Requirements- 812+ years of experience inagency-side client servicing / business roles
- Strong experience inexperiential, events, or integrated marketing
- Proven track record ofhandling large clients and driving revenue growth
- Strong commercial acumen (pricing, negotiations, margins)
- Excellent presentation and stakeholder management skills
- Leadership experience managing teams
What We're Looking For- Abusiness leader, not just a servicing professional
- Someone who canown clients like a P&L
- Strong balance ofstrategy + execution + commercials
- High ownership, fast-moving, solution-oriented mindset
- Someone who thrives in ahigh-growth, entrepreneurial environment
Why Join Us- Opportunity to lead and scale a fast-growing agency
- Work with top alco-bev brands and premium projects
- Build and own large IPs and brand experiences
- Direct access to leadership and decision-making
- High-impact role with strong growth trajectory
