Company Description
FirstCut Design Studio and BrandAid Events are sister companies working in the areas of branding, design, communication, corporate events, MICE, and experiential marketing.
FirstCut Design Studio helps companies build stronger brands through strategy, design, content, and marketing communication.
BrandAid Events creates and manages corporate events, conferences, MICE programs, launches, employee engagements, and large-format experiences for clients in India and across global markets.
Role Description
We are looking for a Business Development Executive / Manager to bring in new business for both FirstCut Design Studio and BrandAid Events.
The person will be responsible for identifying potential clients, reaching out to decision-makers, setting up meetings, understanding client requirements, and helping convert opportunities into business.
This role requires someone who is confident, proactive, and comfortable representing both a creative design studio and a corporate events company.
Qualifications
- Experience: 5–7 years of experience in business development, sales, client servicing, partnerships, or key account management.
- Industry background: Prior experience in a branding agency, design studio, advertising agency, event management company, experiential marketing agency, marketing services company, or B2B services company will be preferred.
- Client-facing experience: Should have experience interacting with senior stakeholders such as founders, CXOs, marketing heads, HR heads, procurement teams, and business decision-makers.
- Business development skills: Should be comfortable with lead generation, cold outreach, networking, follow-ups, pitching, proposal coordination, negotiation, and closure.
- Understanding of services: Should have a basic understanding of branding, design, marketing communication, corporate events, MICE, employee engagement, and experiential marketing.
- Communication skills: Must have strong verbal and written communication skills, with the ability to explain ideas clearly and confidently.
- Presentation skills: Should be able to present company capabilities, service offerings, and proposal ideas in a professional manner.
- Relationship-building ability: Should be able to build trust with new clients and maintain long-term relationships with existing clients.
- Sales mindset: Must be target-oriented, proactive, and comfortable taking ownership of business growth.
- Organizational skills: Should be able to maintain a clear pipeline of leads, meetings, proposals, follow-ups, and closures.
- Collaboration: Should be able to coordinate with internal teams across strategy, design, content, production, and events to develop relevant client solutions.
Expecations:
- Identify and reach out to potential clients through calls, emails, LinkedIn, networking, referrals, and research.
- Build and maintain a strong pipeline of leads, meetings, proposals, and closures.
- Set up meetings and present the services of FirstCut Design Studio and BrandAid Events.
- Understand client requirements and coordinate with internal teams to create relevant proposals.
- Follow up consistently with prospects and help move conversations towards closure.
- Build long-term client relationships and identify opportunities for repeat business.
- Look for cross-selling opportunities between FirstCut Design Studio and BrandAid Events.
- Work towards monthly, quarterly, and annual business targets.
