Business Development Specialist

Position : Digital Marketing Specialist (BD) & Lead Generation

Type Full-Time

Location: Gurugram,

Experience: 2+ years in B2B sales, lead generation, and business development (preferably in marketing/digital services) Employment Type: Full-Time Working Days: 6 days

Why Join Us

* High Level of Autonomy You'll build and run the lead gen function, not just follow instructions.

Competitive Salary + Performance Incentives High performance is rewarded.

Hybrid & Flexible Work Results matter more than working hours.

Growth-Focused Environment You'll play a key role in shaping the agency's future

What You'll Do

* Set up a structured and scalable lead generation system using the right tools and strategies.

* Identify and attract premium B2B clients through a mix of outbound (LinkedIn, cold emails, networking) and inbound (marketing-driven) strategies.

* Create compelling pitches, sales decks, and proposals that resonate with high-value clients.

* Write well-articulated emails that build credibility and engagement.

* Nurture leads through personalized follow-ups, relationship-building, and strategic content.

* Own and manage CRM, track sales metrics, and provide insights for business growth.

* Generate targeted leads using LinkedIn, email campaigns, and cold calls.

* Build ICP-based prospect lists using data tools and scraping platforms.

* Run automated outbound campaigns using modern tools and personalization tactics.

* Write and test email subject lines, cold messages, and follow-up sequences.

* Own and optimize the sales funnel from first touch to booked meeting.

* Continuously experiment with tools, copy, and workflows to improve reply and conversion rates.

* Report KPIs like outreach volume, open rates, positive replies, and meetings booked.

What You Need to Succeed

* Proven experience in selling premium services (marketing, branding, consulting, or similar high-ticket offerings).

* Strong LinkedIn outreach, cold emailing, and networking skills.

* Exceptional writing skillsability to craft compelling emails, pitches, and proposals.

* Understanding of marketing-driven lead generation (content marketing, PR, webinars, thought leadership, etc.). Experience with CRM tools, automation, and sales analytics.

* A self-driven, ownership mindsetwe need a leader, not just an executor.

* 24 years of experience in B2B outbound sales or lead generation.

* Strong experience with cold emailing, LinkedIn prospecting, and cold calling.

* Excellent communication skills crisp, persuasive, and adaptive.

* Familiarity with sales funnel metrics, tracking systems, and basic CRM workflows.

* Resourceful, self-motivated, and obsessed with optimizing results.

* Bonus: Background in marketing or agency sales is a plus.

Tools You Should Know (or Be Able to Learn Fast)

* Lead Sourcing: ZoomInfo, Lusha, UpLead, Apollo.io, Clay, PhantomBuster

* Email & Outreach: Instantly.ai, Smartlead.ai, Mailreach, Lemwarm, Salesloft, Reply.io

* LinkedIn Automation: Waalaxy, Zopto, Expandi

* CRM & Funnel Tracking: HubSpot, Pipedrive, Close

• To Apply: Send your resume, a brief intro, and a sample of past sales success to [Confidential Information]