Business Development & Marketing Executive-Edtech-Higher Education-University Admission

Role Description:

Job description

Job Title: Business Development & Marketing Executive -(PG-admissions)

Job Location: Gurugram, Haryana

Job Type: On-Site

This is a full-time on-site role for a Business Development and Marketing Executive-PG admissions-Gurugram. The Executive will be responsible for tasks such as conducting admissions interviews, providing information about programs and courses, assisting with the admissions process, conducting campus tours, and providing excellent customer service to prospective students. The Executive will also be involved in sales activities and education counselling during the Admission season.

Post that, the executive will be responsible for all the Marketing Activities.

The Marketing Activity includes-

·       Plan and manage university visits, representing the institution professionally and effectively.

·       Maintain constant coordination with the BD team to align university visit strategies and

student engagement plans.

·       Engage and convert prospective students on campus who are looking for similar

programs, addressing their queries and guiding them through the application process.

·       Build and maintain strong relationships with university representatives to facilitate smooth

processing of offer letters, payment invoices, and other required documentation.

·       Track and follow up on student applications, ensuring timely completion of admission formalities.

·       Provide reports and insights on university visit outcomes and student conversions.

·       Support marketing campaigns by coordinating outreach efforts, content creation, and

campaign tracking.

·       Assist in organizing and executing marketing events, webinars, and workshops to generate leads.

·       Develop and maintain marketing collaterals (brochures, presentations, case studies) for BD teams.

Requirements:

Excellent interpersonal communication and customer service skills

Strong written and verbal communication skills

Experience in sales and education counselling

Ability to build and maintain relationships with students and parents

Good organizational and time management skills

Knowledge of the education industry and admissions process

Good problem-solving and decision-making skills

Target oriented job

CRM Management

Qualifications:

Bachelor's degree in a related field

3+ years of experience required in college admissions counselling and Edtech Marketing

Experience with universities like Symbiosis , Ashoka , Flame , Shiv Nadar and other premium

institutes preferred

Experience with University Admission Process

Experience with ATL/BTL activities for edtech marketing.

About Us:

Founded in 2023 by INSEAD and IIM alumni, edept is a startup in higher education which enables

universities and institutes to offer differentiated industry-led degree and certification programs in

new-age courses to drive better employability outcomes for young graduates.

Please visit us at www.edept.co