Business Development Manager

Business Development Manager – Advertising Agency

Experience: 4–8 Years

Industry: Advertising / Marketing / Creative Agency

Employment Type: Full-time

Role Overview

We are looking for a driven Business Development Manager to identify new business opportunities, build strong client relationships, and drive revenue growth for the agency. The ideal candidate should have a strong understanding of advertising, branding, digital marketing, and integrated communication solutions.

Key Responsibilities

• Identify and develop new business opportunities across relevant industries and client segments.
• Generate leads through networking, referrals, LinkedIn, industry events, market research, and existing relationships.
• Build and maintain relationships with brand managers, marketing heads, founders, and senior decision-makers.
• Understand client business and marketing requirements and identify opportunities for agency solutions.
• Lead initial client conversations, requirement gathering, presentations, and proposal discussions.
• Coordinate with strategy, creative, digital, media, and account management teams to develop effective pitches and proposals.
• Prepare pitch decks, credentials presentations, commercial proposals, and RFP responses.
• Manage the complete business development cycle from lead generation to closure and onboarding.
• Develop and maintain a healthy sales pipeline and ensure regular follow-ups.
• Track market trends, competitor activity, and emerging opportunities in the advertising and marketing ecosystem.
• Work closely with leadership to develop new revenue streams and expand the agency's client portfolio.
• Maintain accurate records of leads, opportunities, proposals, negotiations, and closures.
• Achieve defined business development and revenue targets.

Desired Candidate Profile

• 4–8 years of experience in business development / new business / client acquisition, preferably within an advertising, creative, digital, branding, or integrated marketing agency.
• Strong network among brand, marketing, and business decision-makers is preferred.
• Good understanding of advertising, branding, digital marketing, social media, content, and integrated campaigns.
• Proven experience in lead generation, pitching, negotiation, and closing new business.
• Excellent communication, presentation, relationship-building, and negotiation skills.
• Strong commercial and business acumen.
• Ability to work independently while collaborating effectively with internal agency teams.
• Target-oriented, proactive, and comfortable working in a fast-paced agency environment.

Key Performance Indicators

• New client acquisition
• Revenue generated from new business
• Qualified lead generation
• Pitch-to-conversion ratio
• Client relationship development
• Pipeline value and consistency
• New revenue opportunities