Business Development Manager

About Us:

The Brand Power Company (a WPP company) is a global leader in performance-driven advertising, helping FMCG brands drive trial, penetration, and sales at scale through trusted, third-party endorsement formats like Brand Power, Medifacts, and Home Tester Club.

With 35+ years globally and a strong presence in India since 2007, we partner with leading brands like Unilever, Reckitt, Dabur, ITC, Haleon, and more—delivering solutions that combine persuasion-led creative + real consumer advocacy + measurable impact.

The Role: Client Growth Lead (Account Director Level)

We're looking for high-performing agency professionals who understand how FMCG brands grow—and can translate that into business opportunities and long-term partnerships.

This is not a traditional servicing role. This is for someone who can own accounts like a business, identify growth levers, and convert them into revenue.

What You'll Be Responsible For:

• New Business Development & Account Management
• Find, open and grow a set of FMCG/OTC client accounts
• Identify white spaces, new opportunities, and revenue streams
• Drive new business from closed FMCG/OTC clients (80%) and incremental business from existing clients (20%)
• Build strategic POVs on how our solutions can solve brand challenges

Senior Client Relationship Management

• Work closely with Brand Managers, Marketing Heads, and CMOs
• Become a trusted partner, not just a vendor
• Lead high-impact conversations around campaign effectiveness, penetration growth, and ROI

Strategic Thinking (Not Just Execution)

• Translate brand problems into communication + media solutions
• Bring strong understanding of:
• FMCG marketing funnels
• Shopper behavior
• Digital + TV + retail ecosystems

Internal Leadership

• Collaborate with creative, strategy, and production teams
• Drive clarity from brief → idea → execution → delivery
• Ensure high-quality output that delivers business results

Who We're Looking For

• 4–8 years experience in:
• Sales/Business Development experience in FMCG space
• Advertising agencies
• Media agencies
• Digital agencies
• Currently in roles like:
• Account Manager / Group Account Manager
• Account Director (or equivalent growth role)

Strong Preference:

• Experience working on FMCG / OTC brands
• Proven ability to:
• Grow accounts
• Handle senior clients
• Influence decisions

You'll Stand Out If You:

• Think like a business owner, not just a servicing lead
• Are comfortable with numbers, growth targets, and revenue ownership
• Can connect marketing strategy → business impact

What You Get

• Opportunity to work with top FMCG brands & marketing leaders
• A role that combines:
• Strategy
• Creativity
• Business growth
• High ownership + fast career progression
• Strong performance-linked incentives
• Backed by WPP + global scale + proven frameworks

Compensation

• 12 to 18 lacs fixed + Variable

Location

• Mumbai (Andheri West)