Job description:
Experience- 8 to 15 years
Location: ITO, New Delhi
Industry: Advertising
Job Summary:
We are looking for a dynamic and results-driven Sales and Marketing Specialist with hands-on experience in Outdoor Advertising, handling PSU (Public Sector Undertaking) clients, working with advertising/media agencies, and managing social and print media campaigns. The ideal candidate will be responsible for business development, client servicing, campaign planning, and media strategy execution across platforms.
Key Responsibilities:
- Identify and develop new business opportunities, especially in PSUs, government departments, and corporate clients.
- Pitch outdoor and print media campaigns to direct clients and through media buying agencies.
- Build strong relationships with PSU clients, advertising agencies, and key decision-makers.
- Respond to tenders, RFPs, and participate in government empanelment processes.
- Plan and execute media campaigns across outdoor, print, and social media platforms.
- Coordinate with internal teams and vendors for media planning, creatives, and execution.
Key Requirements:
- Education: Graduate/Postgraduate in Marketing, Business Administration, Mass Communication, or related fields.
- Experience: 815 years of relevant experience in advertising sales, preferably with exposure to:
- Outdoor advertising
- PSU or government clients
- Agency liaison
- Social media campaigns
- Print media (newspaper, magazine ads)
- Excellent verbal and written communication skills.
- Proficient in MS Office, CRM tools, and social media platforms.
- Willingness to travel for client meetings and site visits.
Preferred Attributes:
- Strong networking skills in PSU and government ecosystem.
- Good negotiation and closing skills.
- Ability to work under deadlines and manage multiple projects.
