Fixed Salary budget : 4-5 LPA
Variable (target based) : 2-3 LPA
We are looking for a proactive and street-smart Business Development Manager who can drive student enrolments and institutional growth beyond paid ads. The role focuses on building strategic partnerships, offline lead sources, institutional tie-ups, referral networks, and B2B collaborations to consistently generate high-quality leads and revenue for the school.
This role is ideal for someone who understands education sales, partnerships, and on-ground execution, and can convert relationships into real business outcomes.
Key Responsibilities
1. Business Growth & Partnerships
- Identify and onboard strategic partners such as:
- Tattoo studios & Art academies (MAAC, MAYA, Whistling woods)
- Art colleges & design institutes
- Tattoo supply stores & distributors
- Creative communities, NGOs & art collectives
- Create revenue-sharing or referral-based partnerships with clear tracking and payouts.
- Develop long-term collaboration models (events, workshops, co-branded programs).
2. Offline & Community-Based Lead Generation
- Plan and execute offline activations:
- Workshops, demo days, open houses, career talks
- Studio visits, college outreach programs, exhibitions
- Build strong local and national networks within the art & tattoo ecosystem.
- Represent the brand at industry events, conventions, and exhibitions.
3. Institutional & B2B Sales
- Pitch training programs, certifications, and upskilling courses to:
- Art schools
- Tattoo studios
- Creative institutes
- Close bulk enrollments, group discounts, or institutional tie-ups.
- Work closely with the academic team to customize offerings where required.
4. Referral & Affiliate Ecosystem
- Design and manage referral programs for:
- Existing students & alumni
- Tattoo artists & Tattoo artist influencers
- Vendors and tattoo suppliers
- Track referrals, payouts, and performance metrics.
5. Collaboration with Marketing & Sales
- Work with marketing to:
- Convert offline leads into structured sales funnels
- Improve conversion from walk-ins, events, and referrals
- Provide field-level insights to improve messaging and targeting.
- Ensure smooth handover to counselors and follow-ups.
6. Reporting & Performance Tracking
- Maintain clear reports on:
- Leads generated
- Conversion ratios
- Revenue contribution
- Cost per acquisition (offline)
- Continuously optimize channels based on ROI.
7. Target-Driven Responsibility
- Own monthly, quarterly, and annual revenue targets from offline and partnership-led channels.
- Be directly accountable for student enrolments and revenue numbers, not just lead generation.
- Work with defined monthly sales targets, conversion ratios, and closure benchmarks.
- Drive consistent pipeline creation to ensure predictable revenue flow.
8. Execution Mindset
- This is a hands-on, execution-heavy role, not a coordination or support role.
- The role demands fieldwork, follow-ups, negotiations, and closure ownership.
- Must be comfortable working under clear targets and pressure to deliver numbers.
Key Skills & Traits Required
- 35 years of experience in business development, partnerships, or institutional sales
- Strong networking and relationship-building skills
- Excellent communication and negotiation abilities
- Self-driven, field-oriented, and execution-focused
- Experience in education, training, or creative industries is a strong plus
- Comfortable working with targets and performance-based incentives
