Business Development Executive

SALES SUPPORT

Provide marketing support to sales teams with tools, presentations, and lead data.

Work with sales managers to integrate market feedback into campaigns.

Ensure smooth handover of marketing-qualified leads

MARKETING STRATEGY & PLANNING

Develop and execute marketing strategies to promote residential solar solutions.

Conduct market research to identify customer needs, competitor activities, and industry trends.

Define customer segments and create targeted marketing campaigns

LEAD GENERATION & DEMAND CREATION

Create and manage digital lead-generation campaigns (Facebook, Google Ads, LinkedIn, etc.).

Identify new marketing channels, partnerships, and promotional opportunities.

Track, analyze, and optimize lead conversion metrics.

BRANDING & COMMUNICATION

Strengthen brand presence across digital, offline, and social media platforms.

Create high-quality marketing content: brochures, videos, presentations, customer case studies, etc.

Ensure consistent messaging aligned with company goals

CUSTOMER ENGAGEMENT & EVENTS

Plan residential marketing events, workshops, and local campaigns.

Collaborate with RWAs, societies, architects, builders, and influencers.

Improve customer engagement through effective follow-up and communication

BUSINESS DEVELOPMENT & REPORTING

Prepare detailed reports and presentations outlining business development activities and new initiatives.

Plan and develop winning strategies to increase sales, expand territories, and strengthen market positioning.

Produce monthly and yearly financial and performance reports for senior management.

Research prospective clients to develop and execute effective cold-calling lists.

Prepare quotes, proposals, and pricing strategies designed to meet customer needs and deliver maximum value.

Align pricing strategies with budget guidelines and competitive market insights.

PERFORMANCE ANALYSIS & REPORTING

Track key marketing KPIs including cost per lead, conversions, ROI, and channel performance.

Present monthly and quarterly marketing performance updates.

Use data-driven insights to recommend improvements for business growth.

QUALIFICATIONS & SKILLS:

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).

58 years of marketing experience; solar/renewable energy exposure is a strong advantage.

Strong knowledge of digital marketing tools, analytics, and CRM platforms.

Excellent communication, analytical, and project management skills.

Ability to work in a fast-paced environment and meet deadlines.

Understanding of residential solar policies, subsidies, and customer behavior.

KEY COMPETENCIES:

Strategic thinking & creativity

Leadership & team collaboration

Customer-focused approach

Strong analytical abilities

Problem-solving & decision-making