Business Development Executive

Company Description

Prablay Marketing is a results-driven digital growth and technology partner for local businesses, e-commerce brands, and B2B platforms. Led by Jay Parmar, the team brings over 8 years of experience and has supported more than 124 clients across search visibility, product development, and applied AI.

Our work spans two connected sides. On the growth side, we deliver technical SEO, content and topical authority, local SEO, and conversion-focused optimisation, all backed by transparent monthly reporting. On the build side, we deliver mobile and web application development, enterprise application development, and AI/ML solutions including agentic AI systems, recommendation engines, search and discovery, and workflow automation.

Applicants can expect to join a company that values measurable outcomes, data-led decision making, and proven case studies. Clients benefit from no-obligation audits and tailored strategies, reflecting our commitment to long-term growth rather than short-term wins.

Role Description

The Business Development Executive role is a full-time, on-site position based in Ahmedabad. In this role, the professional will identify and qualify new business opportunities across our full service range, covering SEO and digital marketing, mobile and web app development, enterprise application development, and AI/ML solutions such as agentic AI, recommendation systems, search and discovery, and workflow automation.

Day to day, the role involves building and maintaining a strong pipeline of prospects, following up on inbound and outbound leads, and conducting discovery calls to understand each client's business model, technical environment, and commercial goals. The Business Development Executive will scope requirements alongside our delivery and engineering leads, prepare proposals and commercial estimates, negotiate terms, and ensure client expectations are aligned before handover. The role also carries responsibility for maintaining long-term account relationships and identifying cross-sell opportunities between our marketing and technology offerings, for example moving an SEO client into an automation or application build.

Ongoing responsibilities include market research, competitor analysis, and regular reporting on business development activity and revenue performance.

Qualifications

• Ability to drive new business development and lead generation through proactive outreach and structured follow-up.
• Strong business acumen with a working understanding of digital marketing and SEO services, plus the ability to hold a credible conversation about software and AI-led solutions.
• Technical fluency sufficient to qualify a lead, scope a requirement at a high level, and know when to bring in an engineering lead. You do not need to code, but you do need to understand what we are selling.
• Excellent communication skills, including clear presentation, negotiation, and client-facing interaction with both non-technical business owners and technical stakeholders.
• Competence in account management, with a focus on relationship building, retention, and upselling across service lines.
• Relevant experience in sales or business development within marketing, advertising, IT services, SaaS, or technology consulting.
• Comfort working with CRM tools, sales tracking systems, and basic analytics to monitor pipeline and performance.
• Bachelor's degree in Business, Marketing, Computer Science, or a related field, or equivalent practical experience.
• Self-motivated, target-oriented approach with the ability to work collaboratively in a fast-paced, on-site environment in Ahmedabad.