Designation Business Development Executive
Location 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003
Days of working 5 (Sat& Sun fixed off)
About the Role -
We're looking for a revenue-driven Business Development Executive who understands the digital marketing ecosystem and can bring in brand partnerships across our full suite of digital services. This is a hunter role - you will build a strong business pipeline, convert brands, and directly contribute to revenue growth at Lyxel&Flamingo.
This is not a support role. You own the BD process end to end - from the first cold call to client onboarding.
If you can listen, decode a client's problem statement, debrief the team, and close - this role is built for you.
Key Responsibilities -
- Prospect & Pipeline: Build and manage a high-quality pipeline of brand prospects through cold outreach, networking, and referrals using tools like Sales Navigator, Apollo, and Lusha.
- Client Discovery: Conduct sharp discovery conversations that uncover a client's real problem statement - not just their stated brief.
- Internal Debriefs: Translate client requirements into precise, actionable briefs for internal strategy and creative teams.
- Proposal & Pitch: Collaborate with internal teams to develop proposals and pitch decks that win - tailored, insight-led, and commercially sound.
- Negotiation & Closure: Lead commercial negotiations confidently, managing stakeholder dynamics from first conversation to signed contract.
- Onboarding: Ensure a seamless client onboarding experience, setting the right expectations and handholding the account into delivery.
- CRM Ownership: Maintain an up-to-date, accurate pipeline in Zoho CRM or HubSpot - every lead, every interaction, every follow-up logged.
- Revenue Accountability: Own your numbers. Track conversion rates, pipeline value, and new business revenue with rigour.
What We're looking for-
Communication & Comprehension
- Articulate, well-spoken, and compelling in client-facing conversations - in person, on calls, and over email.
- Strong active listening skills. Able to identify the real business challenge behind what a client says.
- Clear written communication - proposals, emails, and briefs that are precise and jargon-free.
Business Development Capability
- Demonstrated ability to manage the full BD cycle - cold outreach discovery proposal negotiation close onboarding.
- Comfortable with cold calls and cold outreach. Not afraid of rejection. Persistent without being pushy.
- Strong commercial instinct - knows how to find the right budget, the right approver, and the right moment to push.
- Experience using Sales Navigator, Apollo, or Lusha for prospecting and lead enrichment.
Tools & Systems
- Must have hands-on experience with at least one CRM - Zoho CRM or HubSpot preferred.
- Proficient in structuring and maintaining a clean sales pipeline. Data hygiene matters here.
- Comfortable with Canva, Excel, Google Workspace and basic presentation tools.
Domain Knowledge
- Knowledge of the digital services landscape - SEO, performance marketing, social media, content, marketplace, or creative services - is a strong plus.
- Ability to speak the language of a CMO or Marketing Head without needing a product manual.
HOW WE MEASURE SUCCESS
BRANDS ONBOARDED
Monthly and quarterly targets for new client conversions.
NEW BUSINESS REVENUE
Direct contribution to L&F's top-line revenue growth.
PIPELINE STRENGTH
Quality, velocity, and conversion rate of your active pipeline.
CLIENT QUALITY
Strategic value and long-term potential of brands acquired.
