Company Description
CraKid designs and creates innovative educational toys that inspire early learning and imaginative play. Our products focus on STEAM (Science, Technology, Engineering, Architecture, and Mathematics) concepts, fostering understanding through interactive experiences. With a commitment to sustainability, we provide non-toxic wooden toys that support natural and holistic learning approaches, including phonics trays, math boards, and Reggio Emilia-inspired life cycle models. By combining creativity, safety, and education, CraKid aims to help children explore the world and think beyond limits.
Job Summary
We are seeking a dynamic, result-oriented Marketing Executive to join our team. The primary focus is to drive sales by engaging directly with school principals, administrators, special educators, and therapy centers to promote our high-quality wooden educational toys and rehabilitation equipment. You will be responsible for creating, pitching, and executing sales strategies to meet company targets.
Key Responsibilities
- Direct School/Client Visits: Conduct regular visits to preschools, primary schools, Montessori schools, and rehabilitation clinics to build direct client relationships.
- Product Demonstrations: Demonstrate the educational and motor-skill development benefits of wooden toys and therapy equipment to educators and therapists.
- Lead Generation & Sales Target: Identify potential clients (schools, rehab centers, NGOs) and generate new sales leads to achieve monthly/quarterly sales targets.
- Sales Pitch & Negotiation: Present product catalogs, negotiate commercial terms, and close sales deals.
- Relationship Management: Maintain and nurture relationships with existing clients to encourage repeat purchases and referrals.
- Market Intelligence: Conduct market research to understand trends in educational toys and rehabilitation aids and analyze competitor products.
- Reporting: Track sales data, maintain a CRM database, and prepare daily/weekly sales reports for management
Required Skills and Qualifications
- Experience: 0 - 5 years of experience in B2B sales or marketing, preferably in toys, educational products, furniture, or rehabilitation equipment industries.
- Communication: Excellent verbal and written communication skills (English and local language) to interact with school management.
- Sales Acumen: Strong negotiation and persuasion skills.
- Education: MBA (Master of Business Administration), preferably with a specialization in Marketing or Sales.
- Field Work: Ability to work independently and manage a designated territory for field sales
Preferred Skills
- Prior experience in B2B selling to school administrations or rehabilitation/physiotherapy setups.
- Basic understanding of early child development or therapeutic activities.
- Proficiency in CRM software and MS Office
How to Apply
Interested candidates who meet the above criteria are invited to send their resume to [Confidential Information]. Please include Business Development Executive Application - [Your Name] in the subject line.
