Business Development Executive
arowana corporations- Posted 19 hours ago
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Job Description
Job Description
Business Development & Demand Generation Executive
Experience-1–4 Years preferred
Location-Hyderabad (WFO)
Job Summary
We are looking for a proactive and result-oriented Business Development & Demand Generation Executive to support our business growth by identifying new prospects, generating qualified leads, building relationships with potential clients, and creating a consistent sales pipeline.
The ideal candidate should have strong communication skills, a business development mindset, and hands-on experience with LinkedIn, email campaigns, CRM platforms, and lead-generation tools. Experience in GIS, AEC, Engineering Services, BIM, Structural Engineering, MEP, Manufacturing Engineering, or IT/Engineering Services will be an added advantage.
Key Responsibilities
1. Lead Generation & Prospecting
- Identify and research potential clients across target markets and industries.
- Build and maintain prospect databases using LinkedIn Sales Navigator, Apollo, ZoomInfo and other lead-generation platforms.
- Identify key decision-makers such as Directors, Engineering Managers, Project Managers, Procurement Managers, BIM Managers and Business Owners.
- Conduct market research to identify new accounts, projects, companies and business opportunities.
- Maintain accurate prospect and lead information .
2. Demand Generation
- Develop and execute outbound demand-generation campaigns through email, LinkedIn and other relevant channels.
- Create targeted prospect lists based on geography, industry, company size, services and decision-maker profiles.
- Execute personalized email and LinkedIn outreach campaigns.
- Follow up with prospects through calls, emails and LinkedIn communication.
- Generate awareness and interest around the company's engineering and technology services.
- Monitor campaign performance and continuously improve outreach strategies.
3. Business Development
- Qualify inbound and outbound leads based on business requirements, project scope.
- Schedule meetings and demonstrations between qualified prospects and the Business Development/Sales team.
- Understand customer requirements and identify relevant company services.
- Support the sales team in converting qualified leads into opportunities.
- Maintain regular communication and follow-ups with prospects.
- Develop and maintain strong relationships with prospects and existing clients.
4. Market & Account Research
- Research target companies, ongoing projects, upcoming projects and business expansion activities.
- Identify potential opportunities in international markets such as UK, Ireland, DACH, Europe, Middle East and Australia.
- Track competitor activities, market trends and customer requirements.
- Develop account-based prospecting strategies for high-value accounts.
5. Reporting
- Maintain updated records of leads, prospects, activities, meetings and opportunities.
- Prepare weekly and monthly reports covering:
- Leads generated
- Qualified opportunities
- Meetings booked
- Conversion rates
- Campaign performance
- Pipeline contribution
- Ensure timely follow-up and proper lead nurturing.
Key Performance Indicators (KPIs)
- Number of qualified leads generated per Week/month
- Number of new accounts identified per Week/month
- Number of decision-makers contacted per Week/month
- Meetings/Introductory calls scheduled
- Marketing-qualified leads (MQLs)
- Sales-qualified leads (SQLs)
- Lead-to-meeting conversion
- Meeting-to-opportunity conversion
- Pipeline value generated
- Email and LinkedIn campaign performance
- Data accuracy and activity
Required Skills
- Excellent verbal and written communication skills.
- Strong prospecting and cold-calling skills.
- Good understanding of B2B sales and lead-generation processes.
- Experience with LinkedIn and professional networking platforms.
- Knowledge of CRM systems such as Zoho, Salesforce, HubSpot or similar.
- Experience with tools such as Apollo, ZoomInfo and LinkedIn Sales Navigator is preferred.
- Strong research and analytical skills.
- Ability to communicate with international clients professionally.
- Good follow-up and relationship-management skills.
- Self-motivated and target-oriented approach.
Preferred Industry Experience
Candidates with experience in any of the following sectors will be preferred:
- GIS Services
- AEC / Architecture, Engineering & Construction
- BIM Services (A/S/MEP)
- Structural Engineering
- Structural Steel Detailing
- Rebar & Precast Detailing
- Manufacturing Engineering
- CAD/CAE Engineering Services
- Industrial Engineering
- Engineering Design Services
- IT/Technology Services
Qualifications
- Bachelor's degree in business administration, Marketing, Engineering, Commerce or a related field.
- MBA/PGDM in Marketing or International Business will be an advantage.
- 1–4 years of experience in Business Development, Lead Generation, Inside Sales, Demand Generation or B2B Sales.
What We Offer
- Opportunity to work with international clients.
- Exposure to global business development and sales.
- Career growth opportunities in Business Development and Sales.
- Performance-based incentives.
- Opportunity to work with modern sales and prospecting tools.
- Exposure to engineering, technology and international markets.
Prepared by Mahek Lad (Makk)
More Info
Key Skills
lead-generation tools
LinkedIn Sales Navigator
CRM platforms
Apollo





