Company: F&B Catering by SK Nanda
Reports To: Sales & Marketing Head (Manan / Amit)
Location: F&B Catering HQ, Kapashera, New Delhi
Employment Type: Full-time
Role Summary
The Business Development Associate is the first point of contact for potential clients. This role generates interest, qualifies leads, and books qualified appointments (calls, tastings, or site visits) for the senior sales team to close. You are the
engine that keeps the sales pipeline full.
Key Responsibilities
- Make outbound calls and send WhatsApp messages and emails to leads (wedding enquiries, corporate events,
- parties, institutional catering).
- Respond quickly to inbound enquiries from the website, social media, referrals, and listing platforms (WeddingWire, Justdial, etc.).
- Qualify leads using set criteria: event date, guest count, budget range, cuisine preference, and decision-maker.
- Book confirmed appointments (tasting sessions, venue visits, or sales calls) directly into the sales team's calendar.
- Maintain and update lead status daily in the CRM / tracker.
- Follow up persistently with warm and cold leads until they convert or drop off.
- Send reminders to clients before scheduled appointments to reduce no-shows.
- Hand over qualified, well-documented leads to closers (Manan / Amit / senior sales).
- Hit weekly and monthly targets for calls made, leads qualified, and appointments set.
Required Skills & Qualifications
- 1–3 years in tele-calling, appointment setting, inside sales, or customer service (catering/hospitality/events experience is a plus).
- Excellent verbal communication in [Hindi / English / regional language].
- Confident, persuasive, and comfortable making high volumes of calls.
- Organised and disciplined with follow-ups.
- Basic proficiency with CRM tools, WhatsApp Business, and Excel / Google Sheets.
- Positive, resilient attitude — able to handle rejection.
Key Performance Indicators (KPIs)
- Number of qualified appointments set per week/month.
- Lead-to-appointment conversion rate.
- Appointment show-up rate (low no-shows).
- Speed of response to inbound leads (e.g., within 15–30 minutes).
- CRM data accuracy and hygiene
