Business Development Associate

Business Development Executive (B2B)

Company: Margo Digitech

Location: Kirti Nagar, New Delhi

Work Mode: Work from Office

Experience: 1–3 Years

Role Overview

Margo Digitech is looking for a proactive Business Development Executive to generate B2B leads, connect with potential clients, and support the sales team in converting business opportunities.

Key Responsibilities

Lead Generation & Market Research 

● Identify and research potential target companies, industries, and key decision-makers globally, with proficiency in using tools like Sales Navigator, apollo.ai etc. ● Build and maintain a high-quality pipeline of prospects aligned with TransCurators services. 

● Track industry trends, competitors, and new business opportunities in digital marketing and AI. 

Outreach & Business Development 

● Execute multi-channel outreach campaigns via LinkedIn, email, calls & others. ● Craft personalized outreach messages and value propositions. 

● Generate interest and nurture early-stage conversations with prospects. Meeting Qualification & Sales Support 

● Qualify inbound and outbound leads using defined frameworks. 

● Train and guide junior SDRs for daily outreach and performance. 

● Book and schedule qualified meetings/demos for the senior sales and accounts team. ● Maintain accurate CRM records and outreach tracking. 

Collaboration & Strategy 

● Work closely with the sales and marketing team to refine targeting and messaging

● Continuously test and improve outreach strategies and conversion rates.

● Contribute ideas to improve growth processes and sales playbooks.

What We're Looking For

• 1–3 years of experience in B2B Sales/Business Development/Lead Generation.
• Excellent communication and convincing skills.
• Comfortable with targets and outbound outreach.
• Hands-on knowledge of LinkedIn, Apollo, Sales Navigator, or CRM tools.
• Experience in digital marketing, SaaS, AI, or similar B2B industries is a plus.