Job Description
About CodeChef
At CodeChef, we are building a platform for practical CS education. CodeChef has evolved from a Platform with only Competitive programming capabilities to a platform where a user can learn entire 4 year CS Education on CodeChef. Colleges collaborate with CodeChef to integrate our learning and assessment environment into their Academic Labs.Are you passionate about coding and want to make a lasting impact by helping students learn effectively Join us in bridging the gap between theoretical knowledge and real-world application, while staying connected to the latest in tech. This isn't just teaching – it's about building the future of CS education.
Role Overview
The Business Development Associate (BDA) will serve as the primary growth driver for expanding the footprint of the CodeChef College Program across target institutions. The BDA acts as the frontline representative connecting prospective colleges with CodeChef's offerings, ensuring active lead generation, strategic pitching, decision-maker engagement, deal closure, and market expansion. This is a high-energy, outcome-driven role requiring exceptional communication, persuasive negotiation skills, pitch rigor, and the ability to consistently hit revenue and acquisition targets both in the field and through strategic outreach.
Note on Travel: This role requires being on the move. Expect to spend 60-70% of your time traveling to colleges for pitch presentations, campus meetings, and regional business development activities.
Key Responsibilities
- Institutional Sales: Identify, prospect, and convert new business opportunities with engineering colleges and universities.
- Stakeholder Engagement: Build strong relationships with Deans, HoDs, TPOs (Training & Placement Officers), Directors, and academic leadership.
- Full Sales Lifecycle: Manage the complete sales process from discovery and live demos to proposals, negotiation, and closure.
- Consultative Selling: Understand institutional requirements around programming, DSA, and student employability to position tailored CodeChef solutions.
- Field Presence: Conduct regular campus visits, product presentations, and stakeholder meetings across the region.
- Pipeline & Onboarding: Drive pilots and conversions while coordinating with internal teams for smooth account handovers.
What We're Looking For
Must Have:
- Education: B.Tech / B.E. in Computer Science, IT, or a closely related technical field.
- Experience: 2–5 years of experience in B2B Sales, EdTech, SaaS, or Institutional Partnerships.
- Travel Agility: Comfort and willingness to travel 60–70% across North India.
- Skills: Excellent communication, presentation, and negotiation skills with senior academic stakeholders.
- Mindset: Strong ownership of pipelines, targets, and business outcomes.
Good to Have:
- Prior experience selling directly to higher education institutions or engineering colleges.
- Existing network among engineering institution leaders and placement cells in North India.
- Understanding of CSE curriculum, DSA, competitive programming, and recruitment trends.
More Info
Key Skills
About Company
