Business Development Associate

Location: Gurgaon (Work from Office)

Experience: 2–5 Years

Compensation: Up to 6 LPA

Employment Type: Full-Time, Permanent

Working Days: 6 Days a Week

About the Role

As a Business Development Associate at HULP, you will be responsible for engaging prospective clients, understanding their needs and expectations, and converting relevant opportunities into long-term customer relationships.

You will play an important role in expanding HULP's client base and driving business growth by demonstrating how HULP can simplify and improve the way a family manages everyday life.

This is not a traditional tele-calling or outbound sales role. We are looking for someone who has built a strong sales foundation through experience in prospecting, cold calling, lead generation, objection handling, follow-ups, and conversion — and can now apply those skills in a more premium, relationship-led environment.

The role requires excellent communication, commercial judgement, curiosity, and the ability to build trust with discerning customers.

Key Responsibilities

• Engage with prospective clients and build meaningful conversations around their lifestyle, household requirements, and expectations.

• Understand customer needs, challenges, priorities, and lifestyle patterns to identify where HULP can add meaningful value.

• Clearly communicate HULP's offering and demonstrate how our services can simplify and improve the way a family manages everyday life.

• Build, manage, and consistently nurture a strong pipeline of prospective clients.

• Drive client acquisition by moving qualified opportunities through the sales journey from initial engagement to conversion.

• Conduct thoughtful, consultative conversations rather than relying on transactional sales pitches.

• Handle customer questions, concerns, and objections with confidence, maturity, and strong commercial judgement.

• Own the relationship through the sales process and ensure a seamless transition from conversion to client onboarding.

• Maintain strong communication with newly acquired clients and ensure expectations are clearly captured and effectively handed over for service delivery.

• Identify opportunities to deepen client relationships and introduce relevant HULP services as the relationship evolves.

• Maintain accurate records of prospects, opportunities, conversations, follow-ups, and conversions on the CRM.

• Track sales activity, pipeline movement, conversion metrics, and contribute towards business and revenue objectives.

• Capture customer feedback and market insights to strengthen HULP's sales proposition and overall customer experience.

• Work closely with relevant internal stakeholders to ensure commitments made during the sales process translate into a seamless client experience.

What We're Looking For

• 2–5 years of experience in sales, business development, client acquisition, relationship management, inside sales, or a similar customer-facing role.

• Prior experience with cold calling, outbound prospecting, lead generation, and converting opportunities.

• Excellent verbal and written communication skills with the ability to hold engaging, articulate, and meaningful conversations.

• Strong ability to understand customer needs and translate them into relevant solutions.

• Experience managing prospects across different stages of the sales funnel.

• Strong objection handling, negotiation, follow-up, and closing skills.

• Demonstrated ability to build relationships and influence buying decisions.

• Comfortable working towards business, conversion, and revenue objectives.

• Strong ownership, persistence, and follow-through.

• Graduate in any discipline.

Preferred Skills

• Strong consultative selling and relationship-building skills.

• Confident, articulate, polished communication style.

• Excellent listening, discovery, and questioning skills.

• Strong commercial awareness and understanding of customer value.

• Ability to build rapport quickly and establish credibility with prospective clients.

• Persistent without being transactional or pushy.

• Comfortable navigating nuanced and high-value customer conversations.

• Strong organisational skills and attention to detail.

• Experience in premium hospitality, luxury, lifestyle, concierge, real estate, financial services, memberships, or other high-touch businesses will be an advantage.

Why HULP

• Be part of a company creating an entirely new category in premium home and lifestyle management.

• Work directly with discerning customers and build relationships that go beyond transactional sales.

• Work on a differentiated proposition where understanding the customer matters as much as the conversion.

• Take high ownership from day one and directly contribute to HULP's client acquisition, customer base, and commercial growth.

• Build a career across business development, sales, client relationship management, and commercial strategy.

Immediate joiners preferred.