Work location : Urban Vault HSR Layout sector 6 Bangalore
Working days : 5 Days a week, working from office
Job Overview
We are looking for a dynamic
Business Associate to join our team and help drive user acquisition, engagement, and retention through strategic digital marketing initiatives. The ideal candidate will be responsible for optimizing marketing campaigns, building effective marketing funnels, and collaborating with creative teams to develop engaging concepts for diverse user segments across multiple languages.
Key Responsibilities
- Plan, execute, and refine digital campaigns across Google Ads, Meta, YouTube, and other paid channels. Monitor KPIs (CTR, CAC, ROI) and optimize through A/B testing and audience segmentation.
- Design and optimize a localized funnel to guide users from awareness to conversion. Continuously test and refine strategies to maximize engagement and minimize drop-offs.
- Align marketing materials with user sentiment by collaborating with creative teams. Research trends, develop engaging ad creatives, and craft tailored messages for different audience segments.
Required Skills & Qualifications
- 0-1 years of experience in digital marketing, performance marketing, or growth marketing.
- Good knowledge of Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads
- Experience in marketing funnel optimization, audience segmentation, and data-driven marketing strategies.
- Understanding of multi-language and regional marketing strategies.
- Ability to analyze marketing data using Google Analytics, Mixpanel, Appsflyer, or similar tools.
- Experience in A/B testing, conversion rate optimization (CRO), and retargeting campaigns.
- Excellent communication and collaboration skills with creative and content teams.
- Prior experience in an app-based or content-driven business (preferred but not mandatory).
- Should know one of Kannada or Malayalam plus English is mandatory
Skills: communication skills,digital marketing,mixpanel,data-driven marketing strategies,performance marketing,marketing funnel optimization,conversion rate optimization,meta ads,engagement management,retargeting campaigns,google ads,youtube ads,google analytics,appsflyer,optimization,audience segmentation,campaigns,a/b testing,collaboration skills,growth marketing,marketing strategy
