Business Analyst, Pharma Commercial Analytics, Lifesciences %26 Healthcare

Inviting applications for the role of Business Analyst, Pharma Commercial Analytics, Lifesciences & Healthcare

In this role, the candidate should have hands on experience working on commercial projects across the pharma / life sciences, including defining the product strategies/roadmaps and ensuring timely delivery to meet business needs.

Responsibilities

• Experienced across any of the commercial analytics functions like marketing analytics, sales analytics

• Experienced across various projects like brand launch support, brand positioning, customer segmentation, patient analytics, market mix modelling, campaign effectiveness measurement and competitive analysis, Omni channel, sales force effectiveness, sizing etc.,

• Understanding of Pharma commercial data sets like DDD, NPA, NSP, APLD, Rx, Call activity etc.,

• Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data

• Hands on with SFE processes like Reporting, Field force analytics - Call planning, territory alignment, goal setting, incentive compensation, Segmentation etc.,

• Understanding of recent changes in SFE and new Sales Analytics models example - dynamic targeting, multi channel call plan, micro segmentation etc.,

• Experience in Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization will be added advantage

• Experience in requirement gathering scoping, solution, project management and executing multiple project in parallel

• Able to manage a larger team and act as liaison to the on-shore team

Qualifications we seek in you!

Minimum Qualifications

• Bachelors in Pharmacy / Technology

Preferred Qualifications/ Skills

• MBA

• MS/MSc/MTech/M pharma

• Pharma domain

• Hand on experience in R, Python, SQL, Data Bricks

• Effective communication and interpersonal skills