Business Analyst, Marketing Analyst

Ready to build the future with AI
At Genpact, we don't just keep up with technology-we set the pace. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

We are inviting applications for the role of Business Analyst, Marketing Analyst
Responsibilities
Marcom Support
.Market & Consumer Research: Conduct qualitative and quantitative research to understand voice of the customer behaviour, buying habits, preferences, and demographics.
.Data Analysis: Gather, analyze, and interpret complex data sets using various tools and techniques to identify patterns and insights.
.Trend Identification: Monitor market trends, economic conditions, and competitor activities to forecast future opportunities and challenges.
.Strategy Development: Provide data-backed insights and recommendations to inform marketing strategy, product development, pricing, and promotional campaigns.
.Reporting: Prepare detailed reports and presentations to communicate findings, market insights, and strategy recommendations to stakeholders.
.Performance Monitoring: Track the effectiveness of marketing initiatives and sales strategies to measure impact and identify areas for improvement.
.MQL Assessment: Attribute-based validation of inbound leads to assess MQL worthiness to proceed onto becoming an SQL for sales to further nurture.
.Continuously monitor market trends, competitors activities, and consumer preferences change to adjust marketing strategies.
.Segment the target audience through market research based on various demographics, behaviors and preferences.
.Act as a liaison between different departments to monitor project progress and alignment with the goal.
.Encouraging open communication and idea sharing to motivate employees and to resolve challenges or issues arising during project execution.
.Track campaign performance indicators and modify spending to maximize expenses and optimize outcomes.
.Gather and analyze stakeholders feedback to identify areas for improvement and implement corrective actions as needed.
Qualifications we seek in you!
Minimum qualifications
.BA/BS or equivalent working experience
.B2B experience
.Marketing background with good written English
.Excellent communication skills
.Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display
.Good understanding of digital marketing KPIs - knowing how to prioritize and differentiate between key leading KPI's and generic indicators
.Team player attitude with ability to work independently and manage multiple projects in a fast-paced environment
.Experience working across different time zones preferred
.Experience working remotely
.Self-starter and driven with a can do attitude
.Strong organizational and problem-solving skills

Preferred qualifications
.Knowledge of Marketo/Eloqua
.Can work cross functionally in many areas without being constrained by your job function.
.An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.
.Experience within B2B Marketing atmosphere
.Demonstrated analytical skills and the ability to think outside of the box.
.Experience in training junior campaign developers and driving innovative ideas for elevating our marketing standards
Why join Genpact
. Lead AI-first transformation - Build and scale AI solutions that redefine industries
. Make an impact - Drive change for global enterprises and solve business challenges that matter
. Accelerate your career-Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
. Grow with the best - Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
. Committed to ethical AI - Work in an environment where governance, transparency, and security are at the core of everything we build
. Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let's build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.