Brand Manager

VBJ (Vummidi Bangaru Jewellers) is a renowned heritage jewellery brand with a legacy spanning over a century. Known for its exquisite craftsmanship, timeless designs, and unwavering commitment to quality, VBJ has earned the trust of generations of customers. Headquartered in Chennai, the brand seamlessly blends tradition with contemporary aesthetics, offering a wide range of gold, diamond, and precious jewellery. With a strong focus on innovation, customer experience, and brand excellence, VBJ continues to be a leader in the premium jewellery segment.

We are looking for a Brand Manager for a new luxury brand the company is curating with the goal of being the first high jewellery luxury brand to come out of India

Key Responsibilities

Market research &Annual Operating Plan

1. Create road map for the achievement of proposed mid long term strategy
2. Undertake market research analysis to understand the consumer / market trends, brand positioning, with the target consumer segments
3. Brief the agencies on the business plan for the year to co-develop the annual marketing plan for the category aligned to the business goals
4. Review the marketing plan developed, develop the marketing calendar and budget for the category and present it for approvals

Brand Planning

1. Define on the positioning of the brand basis market trends, consumer insights to ensure its alignment with the business context
2. Review the marketing brief and lead the discussion on the branding brief of the new product / campaigns to the vendors (creative, media, digital, etc.)
3. Evaluate the plans presented by the vendors, provide recommendations and provide requisite approvals to finalise the branding plan
4. Allocate the budget to the developed brand plan to ensure the its alignment with the envisaged brand positioning

Execution

1. Oversee the execution of the branding initiatives to ensure that the initiatives are as per the agreed marketing plan
2. Provide inputs on the initiatives (artefacts, product / advertisement shoot, design, etc) to ensure that the brand and the products are positioned in line with the business requirements

Performance Monitoring

1. Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated
2. Review the evaluation of the vendors / agencies basis their performance and recommend appropriate actions

Vendor Identification and management

1. Finalise vendors basis their offerings/capabilities to partner with the firm
2. Negotiate with the vendors on the rates within the recommended price range & empanel the vendors as per the recommended guidelines
3. Periodically evaluate the vendor on the performance against the agreed statement of work for and determine contract renewal / continuation decisions

Behavioural Skills:

• Impeccable Service Orientation
• Active Listening & Communication
• Accountability & Ownership
• Teamwork & Collaboration
• Attention to Detail

Knowledge

• Jewellery Category
• Brand Management
• Social Media & PR
• Digital Marketing

Relevant Experience

• 8 - 10 years of marketing experience in Luxury retail / FMCG space

Education

• MBA preferably from a premiere college